Market-Basket-Analysis-Instacart

This project implements a dashboard using R Shiny Dashboard Library. The dasboard represents a market basket analysis of Instacart. It allows the user to specify the data source that will be used to produce Descriptive and Prescriptive Data Analytics. The prescriptive data analytics implements an Apriori Algorithm with the flexibility of changing the algorithm parameters through the dashboard.

Getting Started

To clone (download the repository), open Git Bash (for Windows users), terminal for Linux/Mac users and run the following commands:
```
$ cd DIRECTORY
example:
$ cd Desktop
$ git clone https://github.com/Hera94/Market-Basket-Analysis-Instacart
```

Prerequisites

Install R and R Studio. A helpful link: https://courses.edx.org/courses/UTAustinX/UT.7.01x/3T2014/56c5437b88fa43cf828bff5371c6a924/
Download and Install Git Bash (for windows users)

User Manual

Use the sidebar through the different tabs of the dashboard

Upload Tables - this tab is used to define the folder(directory) where all the data files are found. please choose the folder "instacart-market-basket-analysis".
Tables - this tab helps to take a glance at the data of each dataset.
Descriptive Data Analytics- this tab has four subtabs representing descriptive graphs of the dataset.
Prescriptive Data Analytics- this tab implements a Market Basket Analysis. The Apriori algorithm is made interactive as the user has controls to change the parameters of the algorithm. Also, the user can choose if he wants to do the Apriori per product, per Aisle, or per Department. The user will see the marketing insights, Association rule scatterplots, association rule graph and association rules.

Tips

Check Screenshots.pdf for screenshots of the dashboard
if the libraries used are not installed, uncomment the code for installing those packages.
It is recommended to set the default browser to Google Chrome and once you run the app, click on "Open in Browser".

References

The dataset was taken from Kaggle posted by Instacart: https://www.kaggle.com/c/instacart-market-basket-analysis/data

Hera94 / Market-Basket-Analysis-Instacart