To empower our artists with data-driven insights, there's a pressing need to develop an analytics dashboard within our platform. The initial version should focus on aggregating and displaying web app-specific data related to their releases, such as plays, downloads, and engagement metrics. The long-term goal is to enhance this dashboard by integrating analytics from external music platforms like Spotify, YouTube, and SoundCloud, providing a comprehensive view of their music's performance across the web.
Expected Behavior
In its initial phase, the analytics dashboard should present key performance indicators (KPIs) for releases hosted on our platform, including but not limited to play counts, download numbers, listener demographics, and engagement trends.
The dashboard should be intuitive, providing at-a-glance insights as well as the ability to drill down into specific data points for detailed analysis.
Future iterations should incorporate data from external music platforms, allowing artists to track their performance across multiple channels from a single interface.
Artists should have the ability to set date ranges, compare performance across different releases, and export their data for offline analysis.
Actual Behavior
Currently, artists do not have access to a centralized analytics dashboard on our platform. This lack of insights into their music's performance hampers their ability to make informed decisions about promotion and content creation.
Steps to Implement
Phase 1 - Web App Analytics: Develop and deploy the initial version of the dashboard focusing on data from our platform. This includes designing the UI/UX, setting up the backend to collect and aggregate data, and ensuring artists have secure access to their information.
Phase 2 - External Platform Integration: Research and implement APIs from Spotify, YouTube, SoundCloud, etc., to pull in data about plays, likes, and other relevant metrics. This phase will also involve enhancing the dashboard's UI/UX to accommodate additional data sources.
Testing and Feedback: Engage with artists to test the dashboard and collect feedback for continuous improvement.
Additional Context
Providing artists with access to an analytics dashboard is a crucial step in supporting their growth and success on our platform and beyond. By understanding how their music performs, artists can tailor their content and marketing strategies to better engage their audience.
Description
To empower our artists with data-driven insights, there's a pressing need to develop an analytics dashboard within our platform. The initial version should focus on aggregating and displaying web app-specific data related to their releases, such as plays, downloads, and engagement metrics. The long-term goal is to enhance this dashboard by integrating analytics from external music platforms like Spotify, YouTube, and SoundCloud, providing a comprehensive view of their music's performance across the web.
Expected Behavior
Actual Behavior
Currently, artists do not have access to a centralized analytics dashboard on our platform. This lack of insights into their music's performance hampers their ability to make informed decisions about promotion and content creation.
Steps to Implement
Additional Context
Providing artists with access to an analytics dashboard is a crucial step in supporting their growth and success on our platform and beyond. By understanding how their music performs, artists can tailor their content and marketing strategies to better engage their audience.
Environment