Align content with queries people also search for on Google; watch the video to find keywords you can rank for.
Format content for readers (but also for search engines); use a maximum of one H1 followed by multiple H2, H3, etc.
Include the exact keyword in the title (H1), meta description, meta title, and inside the first few sentences. Mention it at least once throughout the article, but avoid overuse.
Use a short, descriptive URL that contains the target keyword you are trying to rank for.
If there's a picture in your article, use the keyword as alt text/description.
Make use of internal links to other articles on your website, if applicable.
Conduct a structure analysis of top 5 competitors' articles for the targeted keyword. Note their word count, headers, and common topics. They are in the top 5 rankings for a reason (because there SEO is already good, but still can be improved)
Engage the reader with original content; the longer they stay on your page, the better it is for Google rankings. However, if you are trying to rank for a specific question like "is ChatGPT plus worth your money" than try to answer the question immediately at the start of the article. Your content should than be written in such way that the user has found its answer and does not need to look at any other search results anymore.
SEO tips for improving your article title H1:
Place the exact keyword in the title (H1), preferably at the beginning.
Frame the content in the title in a way that grabs the reader's attention.
Use “power words” like “new”, “best”, or “free” in the title if applicable.
Include (only if applicable) numbers in the title, researched has shown they generate more clicks
Use ChatGPT prompts for brainstorming titles but avoid copying them directly. Example prompt: "I am planning to write a post/article/tutorial about [INSERT TOPIC]. You are an SEO expert with over 20 years of experience. I need help with a good title that creates conversion and fits well with SEO practices. Include this exact keyword [INSERT KEYWORD] in the title. Frame the title interestingly and succinctly. Include a number if possible. Provide at least 5 options."
Goal of this Issue: To provide the team with detailed SEO tips for improving articles, tutorials, etc., to achieve better rankings on Google.
Resources:
Deliverables:
General SEO tips for the team:
SEO tips for improving your article title H1: