WIP Produce useful content, specific to what we can help people with.

[jamesefhawkins]

We need to work out how to grow our users.

We have seen good success so far from producing content that is useful.

• Launching the repo on HN: went well, as many people saw value in using it for their products
• Launching the YC blog posts: this was meant for people that are thinking of applying to YC right now

There are many developers out there who can build amazing software but don't know how to get users beyond a few posts.

We believe it would be a good idea to produce a series of posts that explain how to do marketing for engineers.

• Useful for hobbyist engineers with no marketing experience
• Useful for engineers in larger orgs to get a better understanding of how to help the company grow

I believe that product led growth is a trend that will come into the broader market, yet it is badly understood by both engineering and marketing teams - we want to help especially companies without an incredibly strong product presence.

For example, engineers building an app for a huge bank should be using the same tactics that engineers at Facebook or Dropbox would employ. That's what I think we should write about.

Product Led Growth - plan

Posts (WIP)

• Why product led growth is a good strategy

  • B2B
  • Zoom
  • Slack
  • Airtable
  • Figma
  • Twilio
  • Expensify
  • Atlassian
  • InVision
  • Zapier
  • Hootsuite
  • Buffer
  • B2C
  • Pinterest
  • Typeform
  • Warby Parker

• How to validate your product market fit

  • Finding people to talk to
  • User interviews

• Product Led Growth Flywheel

  • Evaluators (focus on activation)
  • Beginners (focus on adoption)
  • Regulars (fous on engagement)
  • Champions (-> Evaluators) (focus on advocacy)

• Activation

  • Finding users (todo: add 12 key channels)
  • Online marketing
  • Email marketing
  • PR
  • Content marketing
  • SEO
  • Sales
  • Events
  • FEATURE: User properties
  • FEATURE: User paths
  • FEATURE: Funnels
  • Pricing
  • Selling

• Adore

• Adoption

  • Building a product
  • FEATURE: Trends

• How to upsell and renew

 Tone

Every time we've produced content before, we've found this important.

We want to be approachable, friendly and fun.

We will try to make this

[yakkomajuri]

This discussion has moved to various other issues + we now have a handbook page with the updated content strategy