[Cloud] Plan parity between website and product

[corywatilo]

TL;DR: We have four editions of PostHog Cloud, but the website only shows a single plan.

Now that we are starting to display which features are supported in which PostHog editions (like on the Paths user guide), it turns out we actually have four Cloud editions:

1. Free
2. Startup
3. Standard
4. Enterprise

I personally can't even tell you the difference between these, beyond knowing customers get additional features after they enter a credit card.

The simplicity of only have a single Cloud plan is really nice, but if we really have four editions, we should make the pricing page Cloud tab list out all the options, like we have on the self-hosted tab.

Broader questions, though:

1. Do we really need four editions, or can we simplify?
2. What are the differences between Startup and Standard?
3. If we're going to have >1, naming parity between self-hosting and Cloud would be nice (eg: call them both Scale, vs Startup and Scale)

[paolodamico]

FYI startup is invite-only and behaves the same as Standard (just different pricing) so we can simplify.

Free is not really a plan but a state in which you haven’t added a card.

Enterprise is mostly unused right now, but I assume we’ll start getting more companies on this.

[corywatilo]

Okay, I'll take it as a task to rethink the Cloud pricing page tab.

Ideas:

• Keep a single plan, but add a separate section in the plan block saying Additional features after entering credit card (without explicitly saying you have to enter a credit card, since it sounds clunky)
• Show two plans, but make it very clear you still get Standard free up to 1M events/mo on both plans

The unconventional thing here is that, by entering a card, you get additional features that you don't have to pay for at lower volumes, so I think the confusion might just be in how we're explaining this.