Megaissue: Midmarket SEO

ivanagas commented 1 year ago

We are writing more content for our products targeting midmarket companies. More discussions.

Feature flags

[x] PostHog vs LaunchDarkly @ivanagas
[x] PostHog vs GrowthBook @ivanagas
[x] Python, React, Go + feature flags pages @ivanagas
[x] Upgrade canary release page: Add mention of canary testing, increase depth @ivanagas
[x] Feature flags as a service #6600 @ivanagas
[ ] feature management (8100/m), what it is, how to do it, early access
[ ] production environment (4400/m), what it is, how to make changes to it without releases, could also build in our other products
[ ] Progressive delivery, explained (150/mo)
[ ] Dark launching (what is it, how to do it) (300/mo)
[ ] Customization vs personalization (200/mo)
[x] Decouple deploy from release #6601 @ivanagas
[x] LaunchDarkly alternatives @andyvan-ph
[ ] Kameleoon alternatives
[x] #7106

Experimentation

Important to stay ICP focused here and not fall into marketing keywords

[x] Python, React + A/B testing pages @ivanagas
[x] PostHog vs Optimizely
[ ] conversion strategy (880/m), how to develop, analyze one
[ ] increase conversion rate (1000/m), X examples from how real companies increased conversion rate using product tools
[ ] landing page optimization (1900/m), tools and rules you can use https://github.com/PostHog/posthog.com/issues/6849
[ ] Optimizely alternatives @andyvan-ph
[ ] VWO alternatives (140/m)
[x] #7265
[ ] A/B test best practices (140/m) and tips (with examples)
[ ] A/B Testing Case Studies (40/m)
[ ] Interpreting A/B Test Results (how to analyze and interpret A/B test data, including statistical significance, confidence intervals, and actionable insights) (210/m)
[ ] A/B Testing with Surveys
[x] #7061
[x] Multivariate testing, explained
[x] #7167
[ ] Mobile App A/B Testing: What's Different and What Works (KD 18, Vol 100)
[x] how to set up A/B tests in iOS (Vol 80, KD 10)
[x] #7181
[x] #7108
[ ] A/B testing as a service: Should you build or buy?
[ ] How to A/B test without cookies
[ ] The Ethics of A/B Testing: Privacy, Consent, and User Trust
[ ] X landing page optimizations to A/B test
[ ] X sign-up/onboarding optimizations to A/B test
[ ] The x most useful activation metrics
[ ] The x most useful acquisition metrics (Volume 70, KD 3)
[ ] Surprising A/B test results from real companies (ask, say, 5 people from different companies about surprising a/b test results they had)
[x] #7186
[x] #7219

Surveys

Focus on after first two. See progress here

[x] Library (Javascript, React) + surveys pages @Lior539
[ ] how to improve nps score (210/m)
[ ] pop up survey, feedback widget (popular alternative keywords)
[ ] Content for product page, docs section https://github.com/PostHog/posthog.com/pull/6580
[x] #6905
[ ] how to design a survey, analyze results
[ ] User survey benchmarks e.g. NPS score benchmarks in different industries, user churn
[ ] How to create a user
[ ] How to do user research for product development
[ ] User Research Methods and Techniques for product
[x] #6969
[x] #7060
[ ] Combining Qualitative and Quantitative Research
[ ] The X best in-app survey and feedback tools (or SDKs?)
[x] #7221
[x] #7229
[x] #7220
[ ] https://github.com/PostHog/posthog.com/issues/7263

Product analytics

[ ] Amplitude alternatives
[x] Heap alternatives
[x] Mixpanel alternatives
[ ] Update existing PostHog vs articles
[ ] Most useful customer retention metrics (350/mo) (https://github.com/PostHog/posthog.com/issues/5000)
[x] PostHog vs Google Analytics (GA4)

Session replay

[x] LogRocket alternatives
[x] FullStory alternatives
[ ] Hotjar alternatives
[ ] Update existing PostHog vs articles

andyvan-ph commented 1 year ago

Thanks Ian. Will have a proper look at this next week. Tagging @joethreepwood @Lior539 for visibility.

joethreepwood commented 1 year ago

This looks good, nice plan @ivanagas !

Is it worth throwing some of the stuff around early access feature management in there too while we're on these topics? The feature set there is a bit basic, but may tie in to the themes well.

Lior539 commented 1 year ago

Great list! I think in addition to coming up with ideas through keyword research, perhaps it's also a good idea to speak to some posthog users/ read through users questions on the site/slack and use those to see what people would be interested in reading?

charlescook-ph commented 1 year ago

@ivanagas if you're looking for what to do next, I humbly present @simfish85 's suggestions from the other thread:

+1 on LaunchDarkly and Growthbook. I also hear Optimizely and Google Optimize fairly frequently too.

andyvan-ph commented 1 year ago

@ivanagas @charlescook-ph Added bits from the 'Alternatives to X' issue, as they seem related.

Lior539 commented 1 year ago

I've added some more topics under Experiments and Surveys

andyvan-ph commented 1 year ago

Working on Mixpanel alternatives atm: https://github.com/PostHog/posthog.com/issues/6821

ivanagas commented 11 months ago

I think this effort has wrapped up for now, and is overtaken by Lior's work this quarter. We'll see how this does and continue with a new issue if its something we want to keep pursuing next quarter.

See:

PostHog / posthog.com