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Official docs, website, and handbook for PostHog.
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Blog: Optimizely alternatives #8156

Closed ivanagas closed 6 months ago

ivanagas commented 6 months ago

Summary

Write a short paragraph on what this article is about. If applicable, what's the opinion or point we want to make in this article?

The best Optimizely alternatives & competitors, compared

https://github.com/PostHog/posthog.com/issues/7517

Where will it be published?

select any that apply

  • [x] Blog
  • [ ] Founders Hub
  • [ ] Newsletter
  • [ ] Product engineers Hub
  • [ ] Tutorials
  • [ ] Other (please specify)

Why type of article is this?

select any that apply

  • [x] High intent (i.e. comparisons and similar)
  • [ ] Brand / opinionated (how we work and why, etc.)
  • [ ] High-level guide (concepts, frameworks, ideas, etc.)
  • [ ] Low-level guide (step-by-step guide / tutorial)
  • [ ] Other (please specify)

Who is the primary audience?

select any that apply

  • [ ] Founders
  • [x] Engineers
  • [x] Growth
  • [x] Marketing
  • [ ] HackerNews
  • [ ] Existing PostHog users
  • [x] Potential PostHog users

What (if any) keywords are we targeting?

list any that apply

Optimizely, Optimizely alternatives, Optimizely competitors

Headline options

suggest a few angles

The best Optimizely alternatives & competitors, compared

Will it need custom art?

Outline (optional)

draft headings / questions you want to answer

  • What is X?
  • Screenshot
  • Key features
  • How does X compare to Optimizely?
  • Feature flags
  • Deploy features safely with targeting and percentage rollouts
  • A/B testing
  • Run multivariate tests and see the impact of changes with custom goals and reports
  • Visual experiment editor
  • Easily create experiments that make changes to your site or app
  • Funnel tests
  • Use conversion funnels as goals for your A/B test
  • Personalization
  • Deliver targeted content and products to users
  • CMS
  • Produce and manage content to show on your site
  • Project management tools
  • Plan better with backlogs, boards, calendars, and more.
  • Pre-built components
  • Simplify core workflows with pre-built templates and layouts
  • Built-in analytics
  • First-party analytics with custom events, pageviews, and more
  • Advanced analytics
  • Custom SQL, paths, and retention analysis with flag data and beyond.
  • Advanced targeting
  • Target flags and A/B tests on segments and non-users
  • API
  • Evaluate and edit flags and A/B tests with an API
  • Self-serve
  • Free to try, no mandatory sales calls
  • How popular is X?
  • Why do companies use X?
  • Bottom line
  • Products to cover
    1. PostHog (22k)
    2. VWO (49.5k) https://www.optimizely.com/vs-vwo/
    3. LaunchDarkly (40.5k) https://www.optimizely.com/vs-launchdarkly/
    4. Mutiny (alot)
    5. AB Tasty (12k)
    6. Dynamic Yield (10k)
    7. Kameleoon (4.4k)
    8. Crazy Egg (22.2k)

Optimizely seems extremely proud of their project management tools: https://www.optimizely.com/products/

More focus on marketers and non-technical people.

stuartbrameld commented 3 weeks ago

looking forward to this and happy run through and provide feedback once complete, looking to move our ab testing experiments to posthog but as a marketer (not engineer) the existing docs/guides aren't enough