Q3 marketing goals

[andyvan-ph]

Changes

Q3 marketing goals

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Name	Status	Preview	Updated (UTC)
posthog	🛑 Canceled (Inspect)		Jun 28, 2024 2:51pm

[Lior539]

Looks like its missing a few goals?

[charlescook-ph]

These feel very non-specific - is the plan for each one to have the same format like we had last time? (I thought that worked really well)

[andyvan-ph]

Looks like its missing a few goals?

Which ones? There were a few we talked about but no one showed interest in working on them.

[andyvan-ph]

These feel very non-specific - is the plan for each one to have the same format like we had last time? (I thought that worked really well)

My expectation is there will be issues for each one that cover the specifics.

[charlescook-ph]

My expectation is there will be issues for each one that cover the specifics.

Makes sense - whatever the format, let's get some more detail in place first before merging? (This feels quite vague compared to our previous goals, which I thought were really well articulated in terms of clearly knowing whether or not we felt like we nailed it)

[andyvan-ph]

Makes sense - whatever the format, let's get some more detail in place first before merging? (This feels quite vague compared to our previous goals, which I thought were really well articulated in terms of clearly knowing whether or not we felt like we nailed it)

I'd prefer to merge this and add more detail later than wait for the detail, tbh. The previous goals were more detailed but, to be honest, how much did we refer back them? I think the detail is better covered in mega issues that cover the specifics of what we'll ship, and any metrics / measures of success we want to use.

[charlescook-ph]

So long as the detail comes in the first week of the quarter, I'm cool with that - just don't what we have here sitting for a month as it currently reads like a list of ideas, not actual goals (esp. compared to how other teams do this.)

The previous goals were more detailed but, to be honest, how much did we refer back them?

Personally, I refer back to them pretty frequently, but I think though the point more is that writing goals out properly forces you to think about them and is part of our transparent culture. For example 'Nailing socials and content distribution' - what does that actually mean? Why do we care? This could be anything from 'regularly post once a day' to 'hire a social media manager'. Similarly, 'refresh paid ads strategy' isn't a good goal (we're not going to spend 3 months coming up with a strategy), nor capture the reasons we've talked about for doing this.

I'm not trying to be micro-managey and say 'please write out long task lists of exactly what everyone is doing' btw, more my point is what we have now to me don't look like a list of goals.

[charlescook-ph]

(Taking a step back, I suspect we are maybe talking at cross-purposes about how we think goal setting should work here?)

[andyvan-ph]

So long as the detail comes in the first week of the quarter

That is the plan.

I get what you're driving at, but by the time we've done retro and HOGS, it doesn't leave a huge amount of time to perfectly refine the goals + what we're going to ship in the meeting.

What we have is what we want to work on, it's now down to individuals to flesh out their goals and figure out what "nailing social" really means, for example.

[ivanagas]

I do refer back to goals often as well :)