Customer data and engagement suite, an open-source alternative to Segment, RudderStack, etc.
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TRACARDI is a π powerful CDP engine designed to help you build your own Customer Data Platform. More than just a CDP, Tracardi is built with an exceptionally open architecture that gives you total control. With its API-first approach, you can seamlessly integrate and adapt Tracardi to fit your specific business requirements, allowing you to create a truly tailored solution.
Tracardi provides the foundation for building an ideal Customer Data Platform that grows and evolves with your business. Its open, modular design means you can easily add new features, adapt existing components, and gain deep insights from your customer data, all while maintaining complete ownership.
What TRACARDI can do for you:
Reuse Current Infrastructure - Tracardi doesnβt require complex integration or dedicated infrastructure. It runs on top of cloud-managed services, reusing your existing infrastructure and spinning up new resources when needed.
Collect Customer Data - You can collect, ingest, aggregate, and store customer data from multiple sources in real time.
Model Customer Data - You can model data. Create rules that will model the data from your page and copy it into the user profile.
Personalize User Experience - You can personalise the user experience with real-time frontend apps injected into your existing webpage, customised messages, marketing segmentation, and in-time messaging.
Unify Profiles - You can merge customer data from various sources into a single profile. Automate the process of eliminating duplicate customer records. Blend customers into one account.
Integrate Internal Systems - Tracardi is a centralised communication and orchestration hub that can integrate different parts of your IT.
Scale E-commerce Easily - Tracardi is a headless, API-first platform. Built with modern tools and designed as a decentralised system that can handle your needs.
Use Social Engagement - Connect your e-commerce platform to existing social media networks using Tracardi bridges. Reward your customers for sharing your products or leaving comments on contents that helps you sell.
Stay open to all the tools available on the Internet - Tracardi is open source. Do not limit your business to a closed set of tools. If there is any tool that will help you sell Tracardi, it will help you connect it with your business.
Want to see Tracardi in action? Subscribe to our :tv: Youtube channel!
The easiest way to run TRACARDI is to run it as a :whale: docker container.
Install docker and docker-compose on your local machine
Clone tracardi/tracardi-api by executing the following line in your terminal.
git clone https://github.com/Tracardi/tracardi-api.git:1.1.x
Go to the TRACARDI API
folder, and run the following command:
cd tracardi-api
docker-compose up
http://127.0.0.1:8787
and complete the installation in Tracardi GUI. There are other methods of installation available as well. These are described in detail in our documentation.
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Have you found a bug :bug: ? Or maybe you have a nice feature :sparkles: to contribute? The CONTRIBUTING guide will help you get your development environment ready in minutes.
All contributors willing to start coding TRACARDI plugins are urged to read the following beginners' tutorial:
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We are grateful for any assistance that contributes to the popularity of TRACARDI.
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TRACARDI is available under MIT with Common Clause license.