Marketing plan

[amyjko]

Our current marketing infrastructure involves some Twitter, Facebook, and 1-page paper flyers. There's no particular strategy behind it. Devise a goal and strategy, and implement it.

For example, a goal might be trying to encourage readership and citation. A strategy might be soliciting blog posts by authors and sharing them on social media.

Here is a running list of ideas:

• Recorded panels. The justice-centered computing education guest editors held a nice synchronous hour session, but it would have been even better if it was recorded and shareable.
• Recorded presentations
• Blog posts
• Tweets to highlight each accepted paper, or a subset of papers
• Awards to recognize papers that advance equity and justice

[amyjko]

Other ideas:

• Recorded panels. The justice-centered computing education guest editors held a nice synchronous hour session, but it would have been even better if it was recorded and shareable.
• Recorded presentations
• Blog posts

[amyjko]

Asked the board for ideas on Discord; we'll also discuss at the SIGCSE social.

[amyjko]

Here's what Laura Lander says ACM does already:

Attached are some eblasts I am working on currently or that have already been sent. I work closely with the ACM marketing team.

If your special issue editors are organizing webinars, I would really like to assist in promoting these. They would also serve as models for what other EiCs are talking about doing. Do you have links already? We could attach them to the special issues in the DL. Do you link to them already from the journal website? I would really like to see what has been done.

Additionally, a number of EiCs have spoken about asking authors to do short video presentations about their articles. We can add them to the DL, also via a YouTube link if that’s the preferred first place of publication. There is a short rights form they need to sign.

Marketing problably already links up to your social media accounts and reposts whatever you post (automatically I think).  I can check if you let me know what they are.

Authors can also promote their articles via Kudos: https://authors.acm.org/author-resources/kudos. When an article is published in the DL, the authors receive an email letting them know about this service.

Lastly, on every reviewer scorecard there is a question that asks whether this article is of potential interest to engineers and developers. If the answer is yes, this answer eventually trickles up to a marketing associate, who, based on certain criteria, may ask our social media person to post about it on Twitter, Facebook, etc.  You can also send me such articles to make sure this is happening for particular articles of interest or importance for any reason.

Whenever we promote an article it is opened up free of charge in the DL for 4-5 weeks.

So, the long and the short of it is that we try to do a lot of promotion for our journals and authors.

[amyjko]

We should link to a summary of the above in the author guidelines and link to the summary in acceptance emails. We can then update it as we add other opportunities for marketing.

[amyjko]

Based on the above, I think it might be nice to offer a menu of possibilities to offers in the paper acceptance email, beyond just appearance in the ACM DL:

• A curated social media post on one or more platforms of their choosing (much of this is TBD where the community moves, as we're likely to lose our Twitter audience, leaving us with only legacy platforms like mailing lists, and splintered things like csed.social Mastadon.)
• A Medium publication where authors can publish more engaging short summaries.
• Marketing of author-organized presentations (for submissions where community gatherings might be of value)
• Short video presentations hosted in the DL
• ACM Kudos (https://authors.acm.org/author-resources/kudos)
• A chance at a SIGCSE presentation (using our current process)

Wrote the board for feedback on this.

[CSNYC-DeLyser]

We should also consider some more modern communications forums:

• mailchimp or other service that could allow authors/reviewers/community members to "opt-in" to a newsletter that highlights published articles
• CSforALL could publish new article announcements in our newsletter (and CSTA might be willing also) especially for K-12 related articles
• CSED Research has a "featured article" widget on their front page - new articles could be added to the queue for featuring
• Start a youtube (or other video service channel - tiktok/snapchat/insta etc.) and allow authors to submit a 60 second video about published articles that could be distributed (and then reshared through other social media)
• CSforALL has a LOT of success with exposure.co - might be another interesting way to share media and highlight new articles.