The Sustainability Scale

The number one reason why people may not choose to live sustainably is because they think it is more expensive. Often, products marked as “sustainable” or “eco-friendly” are marked at a higher price than some less sustainable items. Our app, the Sustainability Scale, is looking to change this perception.

Living a sustainable lifestyle does not necessarily mean it’ll be more expensive. While purchasing an eco-friendly toothbrush may cost a few dollars more than the typical plastic one, there are many ways you can “earn back” those extra bucks, and the Sustainability Scale helps you do that. By completing daily tasks such as walking a mile across campus instead of driving to save gas money, or drinking tap water instead of bottled water, you can save money in your everyday life while making sustainable choices.

Additionally, the Sustainability Scale helps you keep track of how much money you’ve spent extra from purchasing sustainable items and how much you’ve saved from completing various tasks. This information is displayed in a chart and represented by the scale visual, making it easier to see where you are in your money-saving journey.