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asciidoctor / brand

Brand assets and visual identity for the Asciidoctor project
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Select colors for logo #2

Closed mojavelinux closed 6 years ago

mojavelinux commented 6 years ago

Select colors for the logo, specifically a primary color. Apply it to the color version of the draft logo.

We're shooting for something that makes a bold statement. I've always personally been a fan of red, but I think pure red can be too harsh looking on screen. Therefore, I'd like to explore something in the carmine range. (See https://duckduckgo.com/?q=carmine+color&atb=v76-5_u&iax=images&ia=images)

What I like about carmine is that it sort of has a built-in gradient because it plays tricks on the eyes. It's noticeable, but also dynamic. I think that fits well with the message we want to portray.

ahus1 commented 6 years ago

Once the colors are selected, it would be great to document the official RGB and CYMK codes (SVG only includes RGB, but CMYK is used for printing)

mojavelinux commented 6 years ago

Here are the colors I selected:

ahus1 commented 6 years ago

@mojavelinux - would you please also pick some CMYK color codes? This way you could print consistent stickers for notebooks... Thanks!

mojavelinux commented 6 years ago

I believe you can find the codes by following the color links in my comment. Do those work? (The next step will be to add these to the README).

ahus1 commented 6 years ago

Sorry, everything that starts with a hash looks like a linked issue to me. I didn't expect them to link to color codes.