This would allow us to more easily manage Google Analytics and additional tracking scripts such as SiteImprove. Once in place we will be able to adjust tags and tracking in the GTM dashboard without touching page source, and with no developer intervention.
This would allow us to more easily manage Google Analytics and additional tracking scripts such as SiteImprove. Once in place we will be able to adjust tags and tracking in the GTM dashboard without touching page source, and with no developer intervention.
More information on the product: https://marketingplatform.google.com/about/tag-manager/