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fleetdm / fleet

Open-source platform for IT, security, and infrastructure teams. (Linux, macOS, Chrome, Windows, cloud, data center)
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Re-targeting ads #20630

Closed mike-j-thomas closed 1 month ago

mike-j-thomas commented 1 month ago

Goal

Ship 3 remarketing ads on LinkedIn informed by psychological stages based on the 3 orb CTA messages.

Relates to: https://github.com/fleetdm/confidential/issues/7339

Who to send to

What to send

How to send

mike-j-thomas commented 1 month ago

Orginal comment from @Drew-P-drawers https://github.com/fleetdm/confidential/issues/6834#issuecomment-2150792102

For retargeting on ads, we can set on-site events and customize the parameters we'd like in Google Analytics using audiences.

Google Analytics is the best way to segment our users into psychological stages for retargeting because it is the platform that we're currently using to analyze site traffic. We can configure custom events to trigger on the website that can make these audiences more reliable. Instead of just tracking page locations, we can bucket users by specific actions they take on the website.

image

I recommend using on-site events so that we can align the psychological stages with whatever tool we decide to segment audiences for email.

mike-j-thomas commented 1 month ago

Closing. Duplicate of https://github.com/fleetdm/confidential/issues/7339

fleet-release commented 1 month ago

Orbs three guide the way, Fleet's wisdom in ads display. Journey, not astray.