Get reccs from Mike T on which copy to replace in Google Ads acquisition campaigns

[timmy-k]

Goal

Figure out which headlines and descriptions in our Google Ads acquisition campaigns that Mike T recommends we change for brand

How

• [x] For display campaigns
• [x] For search campaigns
• [x] For display regtargeting campaigns

[timmy-k]

@mike-j-thomas to let us know which headlines and descriptions we should replace, and which we should replace it with?

[timmy-k]

"Chris’ is better"

[mike-j-thomas]

@timmy-k I can't tell exactly what's going on in AdWords, so it may be better to drop the text here so I can see it correctly.

Here are recommendations from the two display ad campaigns flagged as eligible.

Osquery Looks pretty good to me

Security Link to the campaignawhp_xin1_signin%21o2-awhp-hv-01-22



• I like this description from Chris: "Protect your company, coworkers, and end-users. Try Fleet device management – it's free." It feels more positive than the current one, which says, "Laptop vulnerabilities can hurt your business. Try Fleet open source device management."


• I don't have an alternative from Chris, but I still think that "Device management for security engineers. Open source, enterprise grade free trial." is misleading. Open source is free by default (as a opposed to open core).

• "Realtime device visibility, file integrity monitoring, & vulnerable application discovery."

  • Real time in this case should be hyphenated because it's modifying "device". Description should read:
  • "Real-time device visibility, file integrity monitoring, & vulnerable application discovery."


• I favor the more positive "Protect your company, coworkers, and end-users. Find vulnerabilities with open source , over "Device management is too delicate and difficult. Find vulnerabilities with open source."

[Drew-P-drawers]

I've applied these changes to the Security Display ad campaign