| Date | Tuesday Sign-in | Thursday Sign-in |
|---|---|---|
| Nov 7, 2023 | X X | |
| Nov 9, 2023 | X X | |
| Nov 14, 2023 | X X | |
| Nov 16, 2023 | X X | |
| Nov 21, 2023 | X X | |
| Nov 23, 2023 | X X | |
| Nov 28, 2023 | X X | |
| Nov 30, 2023 | X X | |
| Dec 5, 2023 | X X | |
| Dec 7, 2023 | X X | |
| Dec 12, 2023 |
Archetype: Explorer
Reciprocity - Rewards points
Liking - Giving money to veterans
Scarcity - Limited seasonal drinks
Archetype: Everyman
Reciprocity - Rewards Points
Scarcity - Limited seasonal drinks
Familiarity - Classic coffee
Archetype: Jester/Caregiver
Scarcity - Limited treats
Community driven (Local shop)
Dependant on a single location
New store, clientbase not built yet
Introduce new items to the menu/Seasonal items/
Create atmosphere to allow people to work in the shop
Global corporations
Age: 20
Occupation: Student
Description:A third year college student who is majoring in accounting. He likes to go out to parties, spending the weekend going from apartment to apartment. He’s part of the schools lacrosse team, taking a large part of his time. During the week he hones in on his work, attempting to maintain a 3.5 GPA to attract potential internships to kick start his career. He finds himself drained by the time its noon and oftentimes needs caffeine to maintain his goals.
Discovery - Metatags in website design & social media ads
Interest - We will offer 24/7 hours with high quality images of our product to make it appealing
Decision - Offer student discounts and incentives (free coffee on friday if you get a pastry)
Action - Allow the user to either order online or instore to make the process eisier to make people more likely to recommend the cafe
Alex just finished lacrosse training and needs to prepare for his upcoming final exam for his intermediate accounting course that is going to be held the following day. Feeling exhuasted before its even 12, he decides he can't go back to his room to study as he will be too tempted to fall asleep and not get his work done. He looks up coffee shops around him, one is too busy, the other is too far, and the third has terrible reviews.
Finally, finds a coffee shop that serves great coffee and has a great atmosphere.
Alex decides to make the trek on foot, walking down the street to the coffee shop to see if he would like to work there
He finds the location suitable with a helpful staff. He's able to get a cup o' joe which fuels him to be able to spend hours focused on his studies, earning himself an 94 on the exam, the highest in his section.