marketingtools

The goal of marketingtools is to collect and make accessible code for conducting empirical (marketing) research.

Features

• Computation of Gaussian Copula correction terms, using their ECDF (Park & Gupta 2012) (make_copula)
• Estimation of Feasible Generalized Least Squares (FGLS) with unbalanced panels (itersur)
• Estimation of market share attraction models (Fok 2001) o Transformation of wide panels into their base-brand representation o Support for homogenous and heterogenous coefficients o Restricted competition; fully extended model not implemented o Estimation via itersur() (FGLS)

Installation

You can install the released version of musiclabels from GitHub with:

install.packages("devtools")
devtools::install_github("hannesdatta/marketingtools")

Example

This is a basic example which shows you how to solve a common problem:

library(musicMetadata)

### to be done.

Contributions

For a general guide on how to contribute to this repository/package, see https://tilburgsciencehub.com/learn/git-collaborate.

Curious to see what you can do? Head over to the repository's Issue page to find out more about it.