tracksmart-prestashop

Module to enhanced tracking for Google Analytics 4 (via Google Tag Manager).

Advantages of module

• Very light (no unnecessary libraries)
• Efficient (no database queries)
• Scrupulous (sends necessary information in the correct formats)
• Flexible (e.g.: implementations for Facebook Pixel, simple API in JavaScript, and more)
• Open source

Features

• Categories page view
• Products page view
• Products added to cart
• Products removed from cart
• Checkout
• Purchase

Google Tag Manager settings provided in module, include example implementations for Google Analytics 4 and Facebook Pixel.

Requirements

• PrestaShop 1.7+
• PHP 7+

How to set up?

PrestaShop

• Download files from releases
• Install in PrestaShop
• Provide Container ID from GTM, mark as ready and save :)

Google Analytics 4

• Create new property (select target country and currency)

• Set up new data stream: Web

• Provide details

• Save Measurement ID

Facebook Pixel

Create and get ID of Facebook Pixel: here

Google Tag Manager

• Set up settings from container.json file (help is available here).
• Replace values in variables:
  • (Settings) Google Analytics to Measurement ID
  • (Settings) Facebook Pixel to ID of Facebook Pixel
• Push tags. Done :)

API

JSON

• Request URL: http://yoursite.com/module/tracksmart/ajax
• Request body:
  • id: id of Product (required)
  • attribute: attribute of Product
  • customization: customization of Product
• Response:

  {
  "item_name": "Item name",
  "item_id": 12345,
  "price": 12.34,
  "item_brand": "Brand",
  "item_category": "Category",
  "item_variant": "Variant",
  "quantity": 1
  }

• Exceptions:
  • 400: Bad Request

JavaScript

In header, module create instance of TrackSmart as variable trackSmart.

let trackSmart = new TrackSmart('CONTAINER_ID', 'USER_ID'); // 'USER_ID' is optional
trackSmart.build(); // Initialize connection
trackSmart.process('event_name', {
    ecommerce: 'event_body'
}); // Send request to Google Tag Manager
trackSmart.destroy(); // Destroy session

License

GNU General Public License v3.0