Transactional emails at scale

tschoffelen commented 4 years ago

Almost all tech startups send out a bunch of emails to their users. Many of those will be based on certain triggers, like creating accounts, new posts, invoice creation, etc. Based on my experience building some companies and apps that rely heavily on transactional emails, I'd like to talk about how to manage and structure those.

Building and managing templates with involvement of stakeholders (marketing/partnerships team, designers, etc.)
My solution: Macaw (repo | blog) - a Node.js toolset to streamline email sending and template management
Setting up an email sending flow in your serverless app
(optional - depending on time) Ensuring your emails arrive: your own IP address, SPF and DKIM, reply-to, etc.

Bio

Starting my first tech company at age 16, I've co-founded several startups that focus on improving communication and helping small businesses, including NearSt, which partners with Google to help local shops make their products searchable and Infowijs, which helps Dutch high schools communicate better with their students, parents and teachers.

I'm on Twitter as @tschoffelen.

I confirm my talk is 20 mins long in total. I confirm that I will abide by the Code of Conduct.

Ankcorn commented 4 years ago

@lnug/organisers I know I am biased but I am really excited to see this talk

admataz commented 4 years ago

hey @tschoffelen. Thank you for your talk proposal - this sounds great! I'd also love to hear it.

Due to the current limitations and health concerns for actual physical meetups we are running a remote meetup at the same time as our normal monthly meetup - next Wednesday 25th starting from 7pm - and will be streaming talks live. Would you be able to present your talk via a video link? We are busy coordinating the technical details.

tschoffelen commented 4 years ago

Thanks @admataz!

Yep, doing it remote is no problem. By that time I should have fibre internet at home, hopefully. Looking forward to hearing about the technical details when they're known. I'm guessing I'll be able to share my screen to present some slides with code examples, right?

admataz commented 4 years ago

Thanks @tschoffelen - Kevin, who wrote this is looking after the stream.

There's also a conversation going on in our planning channel: https://github.com/lnug/event-planning/issues/40 - feel free to ask any questions or add your thoughts.

admataz commented 4 years ago

Hi @tschoffelen - @phazonoverload is looking after the streaming for Wednesday - can I leave it to you both to coordinate what's required?

phazonoverload commented 4 years ago

Ello! Can you join https://meet.google.com/kap-wyky-hjc at 6pm tomorrow please? Will test the setup. This call is for me, Adam, and speakers only :)

tschoffelen commented 4 years ago

Will do @phazonoverload! Thanks for setting everything up!

admataz commented 4 years ago

Hey @tschoffelen - thanks again for your talk last month. I've split the live stream into the separate talks - yours is available here: https://www.youtube.com/watch?v=3h5L67voufI&list=PLam_80-FY3vSnxa361LcIM5tSmZDjSGD-&index=3

Hope all is well - speak soon.

lnug / speakers

Transactional emails at scale #187

Bio