We examine two data sources for informing the upper-level model of heterogeneity in a conjoint study about car purchase. The first is stated brand preferences via traditional rating scales in the survey. The second is passive observational data on visits to car dealerships by brand. Both of these measures will come from a sample of 1,000 Dynata panelists who have agreed to be passively tracked and are in the market for a new or used vehicle in the next six months.
/Code Scripts with prefixes (e.g., 01_import-data.R,
02_clean-data.R) and functions in /Source./Data Simulated and real data, the latter not pushed./Figures PNG images and plots./Output Output from model runs, not pushed./Presentation Presentation slides, without its knitted PDF pushed./Private A catch-all folder for miscellaneous files, not pushed./Writing Case studies and the paper, without its knitted PDF
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