Free Open Source Matomo Tag Manager

Description

Are you a developer? Please consider contributing more tags to our open source tag manager. Learn more on how to develop custom tags, triggers, and variables.

When you install this version of Matomo Tag Manager, users with admin access will be able to create custom HTML tags, triggers, and variables that may execute JavaScript on your website. These custom templates could be misused to steal for example sensitive information from users (known as XSS). You can disable these custom templates under "Administration => General Settings". We will later have new permissions in Matomo that allow you to configure who will be able to use these kind of templates.

Matomo Tag Manager lets you manage and unify all your tracking and marketing tags. Tags are also known as snippets or pixels. Such tags are typically JavaScript code or HTML and let you integrate various features into your site in just a few clicks, for example:

Analytics
Conversion Tracking
Newsletter signups
Exit popups and surveys
Remarketing
Social widgets
Affiliates
Ads
and more

It makes your life easier when you want to modify any of these snippets on your website as you will no longer need a developer to make the needed changes for you. Instead of waiting for someone to make these changes and to deploy your website, you can now easily make the needed changes yourself. This lets you not only bring changes to the market faster, but also reduces cost.

For example want to track an event into your Matomo whenever a certain button is clicked? It will take you only a few clicks to get the insights you need when you need them which in return lets you make decisions faster.

Matomo Tag Manager also comes in handy if you embed many third-party snippets into your website and want to bring in some order to oversee all the snippets that are embedded and have a convenient way to manage them. It also makes sure all that all snippets are implemented correctly and improves the performance of your website.

If you have different environments for your website or platform or want to test new changes before making them available globally you will be please to hear that we have you covered. With a click of a button you can deploy your tags to an environment of your choice.

Last but not least Matomo Tag Manager keeps track of all changes that you make and lets you restore snapshots at any given time.

Features

Create an unlimited number of containers
Create versions and releases of containers
See what changed in each version
Export / import of containers
Preview / debug mode
Configure multiple environments
Blacklist certain tags, triggers, or variables
Easily define your own tags, triggers, or variables
Schedule tags to run only during a certain time range
Limit how often a tag should run
Assign block triggers to avoid a tag from being executed as soon as this trigger was fired
Optionally delay the execution of a tag
Assign conditions to a trigger to restrict when a specific trigger should be fired
Define a default value for variables
Define a lookup/regexp/match table for variable values with various available comparisons (contains, equals, starts with, ends with, regexp, ...)
Data-Layer
Supports Activity Log

Triggers

All Elements
All Links
All Download links
Custom Event
Dom Ready
Element Visibility
Form Submit
Fullscreen
History Change
JavaScript Errors
Page View
Scroll Depth
Timer
Window Leave
Window Loaded
Window Unloaded

Variables

Constant Value
Random Number
Cookie
DataLayer
Dom Element
JavaScript Variable
HTML Meta Content
Referrer URL
Time Since Load
Page URL
Page Title
Page Hostname
Page Path
Page Hash
Page URL Parameter
First directory of page url
Environment
Container ID
Container Version
Container Revision
Local Hour
Local Date
Local Time
UTC Date
ISO Date
Weekday
Screen size width
Screen size height
Screen size width (available)
Screen size height (available)
User Agent
Lots of more variables for elements, clicks, scrolls, error, history, and form triggers

License

Matomo Tag Manager is released under the GPL v3 (or later) license, see LICENSE

Installation & Requirements

Matomo Tag Manager requires an installed Matomo Analytics see our installation guide and requirements guide.

Afterwards you can install the Tag Manager plugin in one click by going to "Administration => Marketplace".

Get involved!

We believe in liberating Web Analytics, providing a free platform for simple and advanced analytics and tag manager. Matomo was built by dozens of people like you, and we need your help to make Matomo better. Why not participate in a useful project today? Learn how you can contribute to Matomo.

Developer guides are available at developer.matomo.org/guides/tagmanager/settingup.

Security

Security is a top priority at Matomo. As potential issues are discovered, we validate, patch and release fixes as quickly as we can. We have a security bug bounty program in place that rewards researchers for finding security issues and disclosing them to us.

Learn more

Support for Matomo Tag Manager

For Free support, post a message in our community forums: forum.matomo.org

For Professional paid support, send a message to our network of Matomo professionals: matomo.org/support

Contact

Website: matomo.org

About us: matomo.org/team/

matomo-org / tag-manager

readme