IngrediMix - A Culinary Creativity Solution
Overview
IngrediMix is a digital platform designed to address the common problem of unused ingredients in kitchen cabinets and the lack of culinary confidence among students and young individuals. The app aims to empower users by providing them with creative and budget-friendly recipes based on the ingredients they already have. Problem Statement
Ingredient Waste: Many individuals purchase ingredients for specific recipes but end up never using them again, leading to wasted ingredients.
Culinary Uncertainty: Students and young adults often feel unsure about how to use new or less common ingredients, limiting their cooking creativity.
Recipe Focus: Individuals may purchase ingredients for a particular recipe but struggle to find subsequent uses for those ingredients.
Proposed Solution
IngrediMix tackles the aforementioned problems through the following features:
Saved Profiles: Users can create profiles with saved login information to customize their experience and save favorite recipes for future use.
Continuous Recipe Book: IngrediMix offers a constantly updated recipe book with new food options every week, encouraging users to experiment with different ingredients.
Algorithmic Recommendations: A state-of-the-art algorithm suggests recipes based on the ingredients users have, reducing waste and promoting creativity.
Unique Value Proposition
Say goodbye to wasted ingredients and hello to culinary creativity! IngrediMix empowers you to make delicious meals using the forgotten ingredients in your cabinet. Simply input what you have, and we'll provide you with tailored budget-friendly recipes.
Advantage over Competitors
IngrediMix stands out from competitors like Supercook due to its user-friendly design, modern interface, and enhanced user experience. The ability to save recipes for future use adds to its appeal.
Customer Segments
IngrediMix primarily targets students and young adults (age range: 18-27), especially those starting to live on their own and cook for themselves. Initially, the marketing focus will be on University of Rhode Island (URI) students living off-campus in Narragansett.
As defined in our lean stack model:
- Low-income family/person
- Millennials - not experienced cooks
- College Students
- Middle-aged people who want to learn new recipes
- Young, full-time workers
Revenue Streams
The primary revenue stream for IngrediMix is a paid monthly subscription, emphasizing the value and focus on providing the best recipes and culinary experience to our customers.
Feasibility
Developing a Minimum Viable Product (MVP) within 8 weeks is manageable for IngrediMix. The app will be built using Thunkable, a suitable platform, and will utilize Firebase to ensure seamless functionality and enhance its success. Additionally, a well-designed website will complement the app, showcasing our expertise in UI/UX.
How to Test
If you have had the privilege to be invited as an internal tester for IngrediMix, here are some instructions on how to access the app within the Google Play Store for internal testing.
- Make sure you are using an Android device on the latest version.
- While on your Android device, join the internal test through this link: Link to join test. This link will only work if your email has been added to the internal tester list.
- Click on this link to access the app on the Google Play Store Link to download IngrediMix.
- Test our initial version of IngrediMix and leave feedback!