Meity-iGOT-KarmaYogi

Communications Console

About

SPV and MDO be able to reach out to their 30M userbase for targeted marketing and feedback mechanism.

Feature Value

SPV/MDO will be able to connect with users, understand their issues, nudge them to enroll, complete course consumption. With the data insights, SPV/MDO be able to take decisions how to promote learning on iGOT.

Feature Vision

• SPV/MDO be able to create user buckets based on certain criteria. E.g. users who have enrolled in at least 1 course etc.
• SPV/MDO be able to query and create user buckets by querying in natural language (NLP and LLM). e.g., A SPV may say, “Create a list of users who have been active for at least 5 hours in past 24 hours”.
• Upload SMS, WhatsApp Messages formats and email pre-defined templates.
• SPV/MDO be able to enable feedback mechanism and enabling analytics and AI driven insights from the responses.

Goals & Mid-Point Milestone

• Develop a Communications Console integrated with iGOT Platform, enabling SPVs and MDOs to engage with a user base of 30 million through SMS, WhatsApp, and Email channels.
• Facilitate targeted marketing campaigns and feedback mechanisms to enhance user enrollment and course completion rates.
• Provide data insights to SPVs and MDOs for informed decision-making on promoting learning initiatives on iGOT.

Setup/Installation

-

Expected Outcome

• Improved user engagement and communication channels between SPVs, MDOs, and the iGOT user base.
• Increased user enrollment and course consumption through targeted marketing campaigns and personalized communication.
• Enhanced data analytics capabilities to derive actionable insights from user feedback and interactions.

Acceptance Criteria

• Communications Console successfully integrated with iGOT Platform, allowing SPVs and MDOs to access SMS, WhatsApp, and Email channels.
• Ability to create user buckets based on specific criteria such as course enrollment status, activity level, etc.
• Natural language query capability implemented using NLP and LLM for creating user buckets.
• Upload functionality for SMS, WhatsApp messages formats, and email pre-defined templates.
• Feedback mechanism enabled with analytics and AI-driven insights derived from user responses.
• User feedback indicating satisfaction with communication effectiveness and responsiveness.

Implementation Details

Mockups/Wireframes

Product Name

Karmayogi

Organisation Name

MeitY

Domain

⁠Learning & Development

Tech Skills Needed

Other

Mentor(s)

@mbcse

Category

Fullstack