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mightyLake / mgt656-spring-2015-project

Class project for Yale's MGT656 in the Spring of 2015
http://mgt656.som.yale.edu
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As a product owner, I can present the user with different versions of the site #26

Open francescoannetta opened 9 years ago

francescoannetta commented 9 years ago

Tomorrow we will discuss our first project change. To relate this change, it helps to tell it in story form. You've launched your [horrible] clone of eventbrite on Yale's campus and few different schools are using it. Much of your traffic comes from referals from specific school sites: SOM, law, etc. Some of the visitors are more likely to click through to an event detail page (e.g. /events/2) than others. Once there, some will donate to support an event if you have a donation link. (For the purposes of tracking traffic, this should be a link with class="donation".) Management would like to know (1) how your traffic breaks down across different segments and how they flow through your "funnel" from landing to donation; (2) if making the event links on the home page include the word "RSVP" would increase click-through rate; and, (3) if they should ask people to "donate" or "support" an event in the the donation link text to increase conversions.

francescoannetta commented 9 years ago
dhatch commented 9 years ago

Working on a bit.

dhatch commented 9 years ago

Just did this for the RSVP part. Its in controllers/index.js. I might not get to the donation link today, @francescoannetta. If you end up working on that, just follow the code I added to set it up.

dhatch commented 9 years ago

Doing a little analytics in Heap (https://heapanalytics.com/) but no data for the clicks is showing up yet. I think maybe because the detail page doesn't work.