This is potentially one of the several bugs breaking sitemap.xml and affecting indexing by search engines, and therefore SERP ranking.
The error given by WP_DEBUG when opening /sitemapindex.xml is:
Notice: add_shortcode was called <strong>incorrectly</strong>. Invalid shortcode name:
flickr video. Do not use spaces or reserved characters: & / < > [ ] Please see <a
href="https://codex.wordpress.org/Debugging_in_WordPress">Debugging in
WordPress</a> for more information. (This message was added in version
4.4.0.) in /home/www-data/earmilk/public/wp-includes/functions.php on line 3792
This is potentially one of the several bugs breaking sitemap.xml and affecting indexing by search engines, and therefore SERP ranking.
The error given by WP_DEBUG when opening /sitemapindex.xml is:
Relevant link: https://wordpress.org/support/topic/flickr-video-is-not-a-valid-shortcode-name