The repository contains up to 5 projects assigned in the course Advanced Marketing Analytics in 2022 Fall semester (Master Program: Marketing Analytics with UMD Smith Business School)
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Pricing Decision for Tropicana Orange Juice/ Project 1 #3
● Retrieved the optimal price of Tropicana Orange Juice that help 15 Nick’s Grocery retail stores reach the highest sales quantity and profit, by training and testing regression models in SAS and applying models in comparison study of sales and profit by Excel.
● Recognized the $3.19/ounce is the price reaching both highest sales and profit. Validated preliminary extrapolation that prices ending with 9 (e.g. 3.29,3.19) have significant effect on sales.
Draw a memo where the price solution was demonstrated and other recommendations likes sales variation across quarters were shown as well.
● Draw a memo (checked in the attachement) (with a team of 5) where the price solution was demonstrated and other recommendations likes sales variation across quarters were shown as well.
nasirxia
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1 year ago
● Retrieved the optimal price of Tropicana Orange Juice that help 15 Nick’s Grocery retail stores reach the highest sales quantity and profit, by training and testing regression models in SAS and applying models in comparison study of sales and profit by Excel. ● Recognized the $3.19/ounce is the price reaching both highest sales and profit. Validated preliminary extrapolation that prices ending with 9 (e.g. 3.29,3.19) have significant effect on sales. Draw a memo where the price solution was demonstrated and other recommendations likes sales variation across quarters were shown as well. ● Draw a memo (checked in the attachement) (with a team of 5) where the price solution was demonstrated and other recommendations likes sales variation across quarters were shown as well.