The repository contains up to 5 projects assigned in the course Advanced Marketing Analytics in 2022 Fall semester (Master Program: Marketing Analytics with UMD Smith Business School)
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International Market Segmentation for Global Retailers/ Project 4 #4
● Segmented consumers in a given market in Europe into groups in terms of their ways of evaluating store image based on 3 attributes: service, shopping atmosphere and price, by applying mixture regression models
● Segmented consumers in a given market in Europe into groups in terms of their ways of evaluating store image based on 3 attributes: service, shopping atmosphere and price, by applying mixture regression models