This is a SAE / qantm student project
Overview: Several trimesters ago a project built around the idea of generating a “coffee table” book for Studio 3 student work was launched. The result was an event driven, well designed and produced “art” book with an accompanying website. The project has since been successfully revived. The current iterations of Collectiva have had a significant change and focusses on showcasing the personal creations of all Uber Studio students. The intention is a high production-value printed media featuring the students, their work and interests. The printed media should be more than a book. It should reflect the unique abilities and attitudes of the people showcased within. The printed media will be accompanied by a new media product that continues the experience and houses works that are not well presented on paper. The new media product should be more than a flat website. The goal should be something that utilises rich visual and audio media. It should move and engage the audience in the product as well as the content. The two products should be considered of equal value and neither should be a mirror of the other. As the delivery platforms are fundamentally different their treatment of media and experiential engagement should contrast substantially, but be visually linked. All contributors will be asked to produce works responding to a given theme and meeting the required specifications.
Audience The intended audience for this project is two fold. The first audience are the current studio three students. The second audience would be an extension of this and includes potential employers, friends, family and other interested parties. It is anticipated that SAE marketing may want extra copies for promotion.
Visual ID: The current visual identity does not need to be maintained. As this is a new trimester with the potential for broad expansion, the visual identity can be rebuilt and expanded.
Legalities: All work shown in this publication (both print and new media) must be the students own work. Material of any nature that is part of, contributed to, or has been referenced in featured student works MUST BE accompanied by appropriate permissions or face exclusion.
Promotion: The previous Collectiva teams started social media accounts for the purpose of documenting the progress and promotion of the final product. These will need to be maintained regularly across the trimester.
Deliverables: The deliverables are the conventional media product and the new media experience. The exact nature of the convential media and the new media experience is open to negotiation. However both should contain the same core information: • Student info (name, discipline, personal statement, preferred medium, career outcome) • Student works Despite the differences in delivery, the visual identity should be consistent across both platforms. The new media item should have analytics, SEO and usability testing (where appropriate). The results of this process need to be documented.
Dates: • Moodboards - photos, layout, type: Wednesday week 2 • Print media layout concepts and wireframes: Wednesday week 3 • Print layout template and completed print mockup (accurate word count, dummy content): Wednesday week 4 • Final text content: Wednesday week 5 • Web comp/mockup with text and dummy images: Wednesday week 6