Logo iteration

[mikeal]

Ok, here's the deal :)

The foundation is considering an iteration on the official logo. This is not a re-design. The community loves hexagons, hexagons aren't going anywhere, but some people wouldn't mind a re-fresh of some of the assets. We'd also like more assets that we can use under certain size restrictions, for example twitter requires squared images while G+ rounds off an image and we have a limited set of assets we can use for that.

Here's some examples of popular logo iterations:

Just post images and ideas in to this thread. The Marketing Committee will look over all of this at some point in the future and potentially select one or take some of the ideas/direction and handoff to a designer. Final logo will have to be approved by the Board of Directors.

Here's the EPS files https://nodejs.org/en/about/resources/ and an SVG https://commons.wikimedia.org/wiki/File:Node.js_logo.svg to start with.

Have fun :)

[lehanism]

The thing is, I'm totally in love with the current logo. It's probably one of my favourite logos ever.! Of these, I like al0ps contribution the most :).

[phloe]

@aguscr It definitely looks much calmer :) Hard to say if readability really went down - but it could be better...

[phloe]

Just an iteration using pseudo-3d trying to address readability issue. Of course those are effects that won't come off clearly (or at all) in smaller sizes/duotone etc... it's something.

[Hadrain]

Old：

[Hadrain]

New： The simplest change make it more uniform. ——by Hadrain E-mail：306828986@qq.com

[lfortin]

+1 @Schoonology

[juanmnl]

After sleeping on it, i realised the 'e' on my first draft was the only capital-looking letter, so i decided to change it. Last shot as iteration shouldn't go further.

[alexindigo]

@juanmnl I like your ideas, how do you look at having just one hexagon with first letter?

[juanmnl]

@alexindigo Hey! Glad you like them :smiley: I'm not sure I really understand your question :( Sorry (english not my first language) You say like for the standalone logo? Just the N?

[alexindigo]

@juanmnl Yep, I think and simple and unique enough to be a logo on it's own. And looks like "n" (for node) and as 3D cube in same time.

[sarahbethfederman]

@Schoonology yours is almost perfect, but I wish the n had the same baseline as the rest of the letters. Lots of super nice subtle changes, I dig it.

[juanmnl]

@alexindigo Like this? (I dig it! But i may be really, really biased) :sweat_smile:

[phloe]

Minimalist responsive logo? "n" as a cube in large format then downgrades to tilted square and lastly lores square.

[alexindigo]

@juanmnl Yep, and that round avatar is so cool! Thanks. :)

[mikeal]

I really like the direction of the "e" in @blake-mattos' design

[drakodarpan]

The turtle is very nice

[ghost]

[stuartpb]

@juanmnl Would it be possible to make the "o" and "d" the same stroke-width as the "n" and "e"?

[juanmnl]

@stuartpb Good catch! Not exactly the same width but very close. Also reduced the height of the d-stick. But it can go back to the original. Testing how compact it can get. :smile:

[stuartpb]

@juanmnl Maybe try having them all be at the width the "n" had, with the "e" having a design more like the current/original logo?

Do you have SVG sources for these that others can fork?

[mikolalysenko]

Not necessarily a great logo, but I made a little nodeJS logo hexagonal cellular automata:

http://requirebin.com/?gist=a46e1b4feef6cce6fe4b

[juanmnl]

@mikolalysenko that's awesome! Hypnotic!

[juanmnl]

Last try! :P Refinement of previous iterations with some feedback i received. Fixed the base color alternation between D and E and rounded everything a bit more. (got smoother look) also works as stencil for multiple colors.

Hope i have time next few days to clean up the sketchapp project (or EPS) so i can share it.

Cheers from Ecuador :earth_americas: !

[alexindigo]

@juanmnl :+1:

I think at this point "js" part of the full logo is totally optional. :)

[ghost]

node.js pixel-art cube

twitter: @franzpeterstein e-mail: mensch@robert-tomsons.de

[serapath]

maybe all the cool ideas can be merged. I like the turtle, but maybe the turtle shell could be a hexagon

[mikeal]

Someone should find the thread from like 5 years ago that explains the turtle logo :)

[ghost]

[souporserious]

[theus]

[juanmnl]

Couldn't help myself of starting 2020's logo :smile:

Abstract Concept

[juanmnl]

@alexindigo The JS is part of the trademark if understood correctly. So no chance of getting rid of it. :P

[alexindigo]

@juanmnl Interesting, I didn't get that impression. @mikeal can you clarify?

Then how about having just "js" part? :)

[juanmnl]

@alexindigo Re-read the thread and yes @mikeal answered this to a similar question:

Must be "Node.js" because that's what the Trademark is for :)

[jfhbrook]

I'm not sure who suggested the turtle hexagon, but I love the idea. The "o" would be perfect.

[jfhbrook]

something like

You get the idea. I obviously half-assed it.

[jfhbrook]

Oh and since nobody's mentioned the old logo I dug this off GIS:

[alexindigo]

@juanmnl My understanding that name of the whole thing should be node.js, but logo itself could be anything, even turtle with attached rocket to it's back.

And "js" symbol I think could have any shape and form. Otherwise the whole thread loses it's point, if that is trademarked thing abd we can't change it.

Again would be nice if @mikeal can elaborate on the details.

[mguida22]

@substack the orange/red one you did with the planet looks great!

[matthewhirsch]

@alexindigo I'm not a lawyer or anything, but their trademark document lays it out pretty clear: The Node.js trademarks, including “Node.js” (the word mark in plain text or in logo form), have come to represent both the Node.js community as well as the widely adopted Node.js platform for...

They likely weren't able to trademark "Node" originally which is why their legal copy says "Node.js". Again from my limited understanding of the trademarking system, a new logo would result in the need for a new trademark on that image. If there was a time to try again for trademarking "Node" now would be a good time if it hasn't already been done.

[hortinstein]

@substack should do a startup for logos as a service. Love his art on his modules and his submissions here. Grabbed some of them for new wallpapers.

[joshmanders]

Oh god, @jfhbrook that turtle hexagon is aces. Ship it!

[alexindigo]

@matthewhirsch Thanks for the input. And I like how it starts :) "I'm not a lawyer" :)))

I'm not saying we have to rename node.js, but rather we're playing with the image representation here. And we should be able to modify it without limitations. (Except the hexagon one, which Mikeal's desire, not legal binding).

It means new logo could look like Turtle or like First Airplane or bunch of lines that together could be read as "Great Scott!". :)

And we don't have to keep "js" wrapped in the hexagon as immutable part of the logo (although it's my favorite part of the old logo).

My point we have more freedom to change things that it seems.

[birdstudios]

I think the best iteration is from @karlbright. Subtle, but it's often the smallest details that make the difference when you want something to feel revived/refreshed.

I don't actually mind the reduced version, either – it works. Good job!

[ghost]

i think it's entirely clear that @substack's hammer and sickle turtle logo takes the cake here

[Dakuan]

(big uk shop)

[skeep]

Like karlbright's one most

[benoror]

@mikeal an iteration on @blake-mattos' design with isometric 'E' letter would be interesting:

[mramitpatel]

@mikeal can you elaborate on this:

We'd also like more assets that we can use under certain size restrictions, for example twitter requires >squared images while G+ rounds off an image and we have a limited set of assets we can use for that.

Any example assets we can see to design towards? If you can list some potential needs and assets, we can prep something that gives better context to the logo iteration.

thanks!

[zeke]

@kirkstrobeck's design is classy.