octfx / wiki-seo

Main development on Gerrit: https://gerrit.wikimedia.org/g/mediawiki/extensions/WikiSEO.
https://www.mediawiki.org/wiki/Extension:WikiSEO
GNU General Public License v2.0
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mediawiki-extension seo-optimization

Repository deprecated for https://github.com/wikimedia/mediawiki-extensions-WikiSEO

Package octfx/wiki-seo was updated to use the new repository.

MediaWiki WikiSEO extension

Starting from 2023-01-23, WikiSEO requires MediaWiki 1.39.0

The WikiSEO extension allows you to replace, append or prepend the html title tag content, and allows you to add common SEO meta keywords and a meta description.

Extension Page: Extension:WikiSEO

Installation

Configuration

The following variables are in use by this extension.

Variable Description Usage
Site / App Keys
$wgGoogleSiteVerificationKey Setting this variable will add a <meta name="google-site-verification" content="CODE"> tag to every page. $wgGoogleSiteVerificationKey = 'CODE';
$wgBingSiteVerificationKey Setting this variable will add a <meta name="msvalidate.01" content="CODE"> tag to every page. $wgBingSiteVerificationKey= 'CODE';
$wgFacebookAppID Setting this variable will add a <meta property="fb:app_id" content="ID"> tag to every page. $wgFacebookAppID= 'App_ID';
$wgFacebookAdmins Setting this variable will add a <meta property="fb:admins" content="ID1,ID2,..."> tag to every page. $wgFacebookAdmins= 'ID1,ID2,...';
$wgYandexSiteVerificationKey Setting this variable will add a <meta name="yandex-verification" content="CODE"> tag to every page. $wgYandexSiteVerificationKey= 'CODE';
$wgAlexaSiteVerificationKey Setting this variable will add a <meta name="alexaVerifyID" content="CODE"> tag to every page. $wgAlexaSiteVerificationKey= 'CODE';
$wgPinterestSiteVerificationKey Setting this variable will add a <meta name="p:domain_verify" content="CODE"> tag to every page. $wgPinterestSiteVerificationKey= 'CODE';
$wgNortonSiteVerificationKey Setting this variable will add a <meta name="norton-safeweb-site-verification" content="CODE"> tag to every page. $wgNortonSiteVerificationKey= 'CODE';
$wgNaverSiteVerificationKey Setting this variable will add a <meta name="naver-site-verification" content="CODE"> tag to every page. $wgNaverSiteVerificationKey = 'CODE';
General Options
$wgMetadataGenerators Array containing the metadata generator classes to load. Custom generators can be added by appending the class name without the namespace to this array. $wgMetadataGenerators = ["OpenGraph", "Twitter", "SchemaOrg"]
$wgTwitterSiteHandle Only used when Twitter generator is loaded. Setting this variable will add a tag to every page. $wgTwitterSiteHandle = '@SITE_HANDLE';
$wgWikiSeoDefaultImage Set a default image to use if no image is set on the site. If this variable is not set the sites logo will be used. $wgWikiSeoDefaultImage = 'File:Localfile.jpg';
$wgTwitterCardType Defaults to summary_large_image for the twitter card type. $wgTwitterCardType = 'summary';
$wgWikiSeoDefaultLanguage A default language code with area to generate a for. $wgWikiSeoDefaultLanguage = 'de-de';
$wgWikiSeoDisableLogoFallbackImage Disables setting $wgLogo as the fallback image if no image was set.
$wgWikiSeoNoindexPageTitles An array of page titles where a 'noindex' robot tag should be added. $wgWikiSeoNoindexPageTitles = [ 'Custom_Title', 'Main_Page' ];
$wgWikiSeoEnableAutoDescription Set to true to try to request a description from textextracts, if no description was given, or the description key is set to 'textextracts' or 'auto'. This requires Extension:TextExtracts to be loaded. The description is generated when saving the page after an edit. $wgWikiSeoEnableAutoDescription = true;
$wgWikiSeoTryCleanAutoDescription Set to true, if WikiSEO should try to remove dangling sentences when using descriptions from textextracts. This will remove all characters after the last found dot. $wgWikiSeoTryCleanAutoDescription = true;
$wgWikiSeoOverwritePageImage Set to true to enable overwriting the iamge set by extension PageImages. $wgWikiSeoOverwritePageImage = true;
Social Media Images
$wgWikiSeoEnableSocialImages Generate dedicated social media icons for pages $wgWikiSeoEnableSocialImages = true;
$wgWikiSeoSocialImageIcon The icon/watermark to add to the social media image. Use a local file name $wgWikiSeoSocialImageIcon = LocalFile.jpg;
$wgWikiSeoSocialImageWidth Width of the social media image $wgWikiSeoSocialImageWidth = 1200;
$wgWikiSeoSocialImageHeight Height of the social media image $wgWikiSeoSocialImageHeight = 620;
$wgWikiSeoSocialImageTextColor Color of the text on the social image $wgWikiSeoSocialImageTextColor = #fff;
$wgWikiSeoSocialImageShowAuthor Show the author of the current page revision $wgWikiSeoSocialImageShowAuthor = true;
$wgWikiSeoSocialImageShowLogo Show the Wiki logo in the top right corner $wgWikiSeoSocialImageShowLogo = true;
$wgWikiSeoSocialImageBackgroundColor Default background color if no page image is found

Usage

The extension can be used via the {{#seo}} parser function or in Lua modules by using mw.ext.seo. It accepts the following named parameters in any order.

Tags related to the Open Graph protocol

Tags related to Open Graph type "article"

Tags related to Twitter Cards (see OpenGraph Tags)

Tags related to the Citation generator

Tags related to the Dublin Core generator

Examples

Adding static values

{{#seo:
 |title=Your page title
 |titlemode=append
 |keywords=these,are,your,keywords
 |description=Your meta description
 |image=Uploaded_file.png
 |image_alt=Wiki Logo
}}

Adding dynamic values

If you need to include variables or templates you should use the parser function to ensure they are properly parsed. This allows you to use Cargo or Semantic MediaWiki, with Page Forms, for data entry, or for programmatic creation of a page title from existing variables or content...

{{#seo:
 |title={{#if: {{{page_title|}}} | {{{page_title}}} | Welcome to WikiSEO}}
 |titlemode={{{title_mode|}}}
 |keywords={{{keywords|}}}
 |description={{{description|}}}
 |published_time={{REVISIONYEAR}}-{{REVISIONMONTH}}-{{REVISIONDAY2}}
}}
{{#seo:
|title_mode=append
|title=Example SEO Wiki
|keywords=WikiSEO, SEO, MediaWiki
|description=An example description for this wiki
|image=Wiki_Logo.png
|image_alt=Wiki Logo
|site_name=Example SEO Wiki
|locale=en_EN
|type=website
|modified_time={{REVISIONYEAR}}-{{REVISIONMONTH}}-{{REVISIONDAY2}}
|published_time=2020-11-01
}}

Using the lua module

WikiSEO exposes a lua method as mw.ext.seo.set

Example module:

-- Module:SEO
local seo = {}

--[[
argTable format:
{
  title_mode = 'append',
  title = 'Example Seo Wiki',
  keywords = 'WikiSEO, SEO, MediaWiki',
  -- ...
}
]]--
function seo.set( argTable )
  mw.ext.seo.set( argTable )
end

function seo.setStatic()
  mw.ext.seo.set{
    title_mode = 'append',
    title = 'Example Seo Wiki',
    keywords = 'WikiSEO, SEO, MediaWiki',  
  }
end

return seo

The module would now be callable as {{#invoke:SEO|add|title=ExampleTitle|keywords=WikiSEO, SEO, MediaWiki}} or {{#invoke:SEO|addStatic}}.

Hreflang Attributes

{{#seo:
 |hreflang_de-de=https://example.de/page
 |hreflang_nl-nl=https://example.nl/page-nl
 |hreflang_en-us=https://website.com/
}}

Will generate the following <link> elements:

<link rel="alternate" href="https://example.de/page" hreflang="de-de">
<link rel="alternate" href="https://example.nl/page-nl" hreflang="nl-nl">
<link rel="alternate" href="https://website.com/" hreflang="en-us">

Title Modes

Example: Page with title Example Page

Append

{{#seo:
 |title_mode=append
 |title=Appended Title
}}

HTML Title result: Example Page - Appended Title

Prepend

{{#seo:
 |title_mode=prepend
 |title=Prepended Title
}}

HTML Title result: Prepended Title - Example Page

Prepend (changed separator)

{{#seo:
 |title_mode=prepend
 |title=Prepended Title
 |title_separator=<nowiki>&nbsp;>>&nbsp;</nowiki>
}}

HTML Title result: Prepended Title >> Example Page

Replace (default)

{{#seo:
 |title_mode=replace
 |title=Replaced Title
}}

HTML Title result: Replaced Title

Hooks

WikiSEO exposes Hooks that allow to customize the metadata that gets added to the page and saved in page props.

Migrating to v2

Removed tags

Removed aliases

Changed argument names

Known Issues

Extension:PageImages will add an og:image tag if an image is found on the page. This overwrites any og:image tag set using this extension.
There is currently no way to disable PageImages setting the meta tag.

Notes

If you only want to override the display title on pages (not append words to it), you might also look at the DISPLAYTITLE tag in combination with the Manual:$wgAllowDisplayTitle and Manual:$wgRestrictDisplayTitle settings.

schema.org

The SchemaOrg generator will set a SearchAction property based on Special:Search.
The properties publisher and author will be set to Organization with the name set to the content of $wgSitename.
dateModified will be automatically set by fetching the latest revision timestamp. If no published_time is set, datePublished will be set to the latest revision timestamp.

OpenGraph

article:modified_time will be automatically set by fetching the latest revision timestamp. If no published_time is set, article:published_time will be set to the latest revision timestamp.
This can be disabled on a per-page basis by setting modified_time=- through the parser.

Extending this extension

Metadata generators live in the includes/Generator/Plugins directory.
A generator has to implement the GeneratorInterface.
To load the generator simply add its name to $wgMetadataGenerators.