The intention of this project is to standardize the list of venue types that represent Digital-Out-of-Home (DOOH) advertising screens within a programmatic OpenRTB 2.5 context. The systematization of DOOH venue types will allow for clearer targeting by media buying platforms across a spectrum of available supply-side platforms offering DOOH inventory.
Create a release artifact listing the logical structure and definition of the categories, suitable for a media buyer working through a DSP or planning tool to consume
Create a release artifact listing the logical structure and definition of the categories, suitable for a media buyer working through a DSP or planning tool to consume