The intention of this project is to standardize the list of venue types that represent Digital-Out-of-Home (DOOH) advertising screens within a programmatic OpenRTB 2.5 context.
The systematization of DOOH venue types will allow for clearer targeting by media buying platforms across a spectrum of available supply-side platforms offering DOOH inventory.
Written Specification
Resources
Platform | Status | Version | Notes |
---|---|---|---|
Adomni | Production | 1.1 | Supports OpenOOH v1.1 as of 2024-02-29 |
Broadsign Ads | Production | 1.1 | Supports OpenOOH v1.1.0 as of 12/03/20 - updated for 1.1 05/01/22 |
Broadsign Reach | Production | 1.1 | Supports OpenOOH v1.1.0 as of 8/3/20 - updated for 1.1 05/01/22 |
CAASie | Production | 1.0 | Supports OpenOOH v1.0.0 as of 07/16/20 |
Hivestack | Production | 1.0 | Supports OpenOOH v1.0.0 as of 3/01/21 |
OutMoove | Production | 1.0 | Supports OpenOOH v1.0.0 as of 09/07/20 |
Place Exchange | Production | 1.1 | Support both DMI v1.0 and OpenOOH v1.0.0 as of 9/14/20 - updated for 1.1 11/16/21 |
Stroeer SSP | Production | 1.0 | Supports OpenOOH v1.0.0 as of 10/01/21 |
Verizon Media | Production | 1.0 | Supports OpenOOH v1.0.0 as of 10/1/20 |
VIOOH | Evaluating | 1.0 | |
Vistar Media | Production | 1.0 | Supports OpenOOH v1.0.0 (parent/child levels only) as of 9/9/20 |
The Neuron | Production | 1.1 | Supports OpenOOH v1.0.0 as of 21/Oct/2021 - updated for 1.1 Dec/2022 |