The intention of this project is to standardize the list of venue types that represent Digital-Out-of-Home (DOOH) advertising screens within a programmatic OpenRTB 2.5 context. The systematization of DOOH venue types will allow for clearer targeting by media buying platforms across a spectrum of available supply-side platforms offering DOOH inventory.
Originally posted by **NickMawditt** January 25, 2022
We suggest the creation of a new venue type on the basis that the current framework doesn't encapsulate the true scale of digital OOH opportunity within the Motorway Service Area (MSA), by excluding motorways from road classification. It currently sits in Billboards, which is a very broad category; the MSA environment provides advertisers a solus opportunity for consumer eyeballs, each its own unique space where people stop and engage with digital screens. Therefore, as i-media, we propose reclassifying the environment and incorporating the unregistered motorway network within new categories called NATIONAL MAJOR ROAD NETWORK and NATIONAL TRANSPORT NETWORK.
Discussed in https://github.com/openooh/venue-taxonomy/discussions/101