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openooh / venue-taxonomy

The intention of this project is to standardize the list of venue types that represent Digital-Out-of-Home (DOOH) advertising screens within a programmatic OpenRTB 2.5 context. The systematization of DOOH venue types will allow for clearer targeting by media buying platforms across a spectrum of available supply-side platforms offering DOOH inventory.
http://openooh.media
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Add: Retail > Malls > Normalize Mall Grandchildren #110

Open jayshao opened 2 years ago

jayshao commented 2 years ago

Discussed in https://github.com/openooh/venue-taxonomy/discussions/41

Originally posted by **kroening-stroeer** December 18, 2020 Hi all, great work here! [Ströer ](https://www.stroeer.de/nc/aussenwerbung/werbemedien/kategorie/public-video/werbemedien/Product/list.html) will most likely adopt the new venue-taxonomy early 2021. Since we sell a lot of mall assets as well I´d like to ask you for a more specific feedback on the mall grandchildren: Grandchild Category | Category Definition | Enumeration ID | String Value | Stroeer explanation Concourse | TBC | 20501 | retail.malls.concourse | These screens are in hallways and at the escalators Food Court | TBC | 20502 | retail.malls.food_court | These screens are in hallways at food courts Spectacular | TBC | 20503 | retail.malls.spectacular | it this something like Ströer [Digital Dream](https://www.stroeer.de/nc/aussenwerbung/werbemedien/kategorie/public-video/produkt/digital-dream.html) ?
jayshao commented 2 years ago

I think we may have taken a stab at this in 1.1 - but logged as an issue to normalize the descriptions for 1.2