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openooh / venue-taxonomy

The intention of this project is to standardize the list of venue types that represent Digital-Out-of-Home (DOOH) advertising screens within a programmatic OpenRTB 2.5 context. The systematization of DOOH venue types will allow for clearer targeting by media buying platforms across a spectrum of available supply-side platforms offering DOOH inventory.
http://openooh.media
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Add: Transit ->Travel Plaza #113

Open Tatianaabor opened 1 year ago

Tatianaabor commented 1 year ago

Hi,

One of our publishers has requested adding the following venue type: Transit -> Travel Plaza

Grandchild Categories: Transit -> Travel Plaza -> Food Court Transit -> Travel Plaza -> Restrooms

When reviewing the existing venue types, these were the ones that related the most (except for the airport portion): transit.airports.shopping_area transit.airports.food_court

Here are some images of the inventory for reference:

image image image image

Thank you, Tatiana

jayshao commented 1 year ago

Do we think gas station / fueling is materially different here - or that would just be labelled as is as a fuel station?

I think this makes good sense as an addition

Tatianaabor commented 1 year ago

Hi @jayshao, we discussed this internally, and we think the venue classification Retail.Fueling_Stations.Shop would be more suitable for venues like Circle K. These are plazas where people can shop from multiple retailers, they're like mini malls, and not necessarily next to fueling stations, therefore, it would be ideal to create a child category within the transit classification for Travel Plazas specifically, thoughts?

Tatianaabor commented 1 year ago

OR, we think it would also make sense to classify them as: Retail -> Travel Plaza -> Food Court Retail -> Travel Plaza -> Restrooms

Open to suggestions! Thanks, Tatiana

Tatianaabor commented 1 year ago

@jayshao Here is our proposed category definition/description:

Travel Plaza: A rest area or travel plaza is a public facility located next to a large thoroughfare such as a motorway, expressway, or highway, at which drivers and passengers can rest, eat, or refuel without exiting onto secondary roads.