The intention of this project is to standardize the list of venue types that represent Digital-Out-of-Home (DOOH) advertising screens within a programmatic OpenRTB 2.5 context. The systematization of DOOH venue types will allow for clearer targeting by media buying platforms across a spectrum of available supply-side platforms offering DOOH inventory.
As retail media networks are growing, we need a category that appropriately describe additional retail environments. A screen in a Walmart would otherwise need to be categorized as "Grocery", "Convenience Stores", or "Malls"
Proposed Definition:
"A retail store with a large physical footprint the sells a wide variety of products"
Context:
Proposed Definition: