Add "Retail" > "Discount Store"

openooh / venue-taxonomy

The intention of this project is to standardize the list of venue types that represent Digital-Out-of-Home (DOOH) advertising screens within a programmatic OpenRTB 2.5 context. The systematization of DOOH venue types will allow for clearer targeting by media buying platforms across a spectrum of available supply-side platforms offering DOOH inventory.

http://openooh.media

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Add "Retail" > "Discount Store" #119

Open christiancollins11 opened 1 year ago

christiancollins11 commented 1 year ago

Context:

Similar to https://github.com/openooh/venue-taxonomy/issues/118. We don't currently have a good fit for a screen in a Dollar General, and using "Big Box" for that screen feels disingenuous.

Proposed Definition:

"A retail store that sells products at prices lower than traditional retail outlets"

jbergmediamath commented 1 year ago

Agreed, especially as the assumed audience (and eCPM) is different.