search

openooh / venue-taxonomy

The intention of this project is to standardize the list of venue types that represent Digital-Out-of-Home (DOOH) advertising screens within a programmatic OpenRTB 2.5 context. The systematization of DOOH venue types will allow for clearer targeting by media buying platforms across a spectrum of available supply-side platforms offering DOOH inventory.
http://openooh.media
36 stars 30 forks source link

Add: "Retail" > "Tobacco Shop" #128

Open christiancollins11 opened 1 year ago

christiancollins11 commented 1 year ago

There's a surprising number of screens in "tobacco shops" and buyers would appreciate differentiation from "Pharmacies" and "Cannabis Dispensaries".

Proposal: "Retail" > "Tobacco Shop"

Working definition: "A store that sells almost exclusively a range of tobacco products, including cigarettes, cigars, and electronic cigarettes. "

mark-outmoove commented 1 year ago

We also see tobacco shops appear in convenience stores, and our buyers indicated a similar wish as above.