The intention of this project is to standardize the list of venue types that represent Digital-Out-of-Home (DOOH) advertising screens within a programmatic OpenRTB 2.5 context. The systematization of DOOH venue types will allow for clearer targeting by media buying platforms across a spectrum of available supply-side platforms offering DOOH inventory.
I came across a screen owner that has placements at shooting ranges and categorized under casual dining venue type (I suspect that shooting ranges have areas where people can have food and drinks). I think some advertisers may not be happy IF they learn that shooting ranges are included under this venue type.
I came across a screen owner that has placements at shooting ranges and categorized under casual dining venue type (I suspect that shooting ranges have areas where people can have food and drinks). I think some advertisers may not be happy IF they learn that shooting ranges are included under this venue type.
-- Kumi @ TTD