The intention of this project is to standardize the list of venue types that represent Digital-Out-of-Home (DOOH) advertising screens within a programmatic OpenRTB 2.5 context. The systematization of DOOH venue types will allow for clearer targeting by media buying platforms across a spectrum of available supply-side platforms offering DOOH inventory.
Context:
We are incorporating this standard however we have laundromat venues that do not seem to have an exact match with another category.
Proposed definition: A self-service facility with with washing machines and dryers for public use.