The intention of this project is to standardize the list of venue types that represent Digital-Out-of-Home (DOOH) advertising screens within a programmatic OpenRTB 2.5 context. The systematization of DOOH venue types will allow for clearer targeting by media buying platforms across a spectrum of available supply-side platforms offering DOOH inventory.
Trains and trams are seen as different modes of transit, especially in Europe. One of our publishers has raised Trams to be added as a venue type under Transit.
Proposal: "Transit" > "Trams"
Definition: A tram is a form of urban rail transit and can normally be found on public roads.
Trains and trams are seen as different modes of transit, especially in Europe. One of our publishers has raised Trams to be added as a venue type under Transit.
Proposal: "Transit" > "Trams"
Definition: A tram is a form of urban rail transit and can normally be found on public roads.