openooh / venue-taxonomy

The intention of this project is to standardize the list of venue types that represent Digital-Out-of-Home (DOOH) advertising screens within a programmatic OpenRTB 2.5 context. The systematization of DOOH venue types will allow for clearer targeting by media buying platforms across a spectrum of available supply-side platforms offering DOOH inventory.
http://openooh.media
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Add "washroom" category #58

Closed aurakoljonen closed 3 years ago

aurakoljonen commented 3 years ago

A niche category but advertisers probably want to know if a screen is located in the restrooms of a venue.

I think it would make sense to have one grandchild category under the "entertainment" parent but which child should it be associated with? Should there be a separate (grandchild) category for women's and men's?

The current washroom inventory we have come across has been in restaurants, bars, movie theaters, and sports arenas.

jayshao commented 3 years ago

Curious: do we think the audience/context is sufficiently different? E.g. washroom is overwhelming vs. being in a "restaurant" or a "sporting arena" ? This seems like it would take us down the direction of most every node potentially needing a child-node for washroom.