The intention of this project is to standardize the list of venue types that represent Digital-Out-of-Home (DOOH) advertising screens within a programmatic OpenRTB 2.5 context. The systematization of DOOH venue types will allow for clearer targeting by media buying platforms across a spectrum of available supply-side platforms offering DOOH inventory.
New DSPs and SSPs providers might need a document on supporting and being compliant with OpenOOH for smooth integration and identification of DOOH Inventory.
For Instance: I am working on providing SSP in our Digital Signage software and DSP for DOOH media ad spot buyers. A document for 101 guides will help small/individual DSP and SSP providers follow an industry standard. Some Local DOOH Adnetworks are not yet connected and the 101 guides will ensure that the process to follow OpenOOH standard is smooth.
New DSPs and SSPs providers might need a document on supporting and being compliant with OpenOOH for smooth integration and identification of DOOH Inventory.
For Instance: I am working on providing SSP in our Digital Signage software and DSP for DOOH media ad spot buyers. A document for 101 guides will help small/individual DSP and SSP providers follow an industry standard. Some Local DOOH Adnetworks are not yet connected and the 101 guides will ensure that the process to follow OpenOOH standard is smooth.