The intention of this project is to standardize the list of venue types that represent Digital-Out-of-Home (DOOH) advertising screens within a programmatic OpenRTB 2.5 context. The systematization of DOOH venue types will allow for clearer targeting by media buying platforms across a spectrum of available supply-side platforms offering DOOH inventory.
As more kiosk type inventory is opening, more screens are becoming available in other retail environments beyond "malls", "grocery stores", and "pharmacies". Looking to expand the child venue types of "Retail" to reflect that.
Proposal: "Retail: Home Improvement" (e.g. Lowe's, Home Depot, etc.)
Working definition: "A retail shop that sells hardware and other home improvement items"
As more kiosk type inventory is opening, more screens are becoming available in other retail environments beyond "malls", "grocery stores", and "pharmacies". Looking to expand the child venue types of "Retail" to reflect that.
Proposal: "Retail: Home Improvement" (e.g. Lowe's, Home Depot, etc.)
Working definition: "A retail shop that sells hardware and other home improvement items"