The intention of this project is to standardize the list of venue types that represent Digital-Out-of-Home (DOOH) advertising screens within a programmatic OpenRTB 2.5 context. The systematization of DOOH venue types will allow for clearer targeting by media buying platforms across a spectrum of available supply-side platforms offering DOOH inventory.
Previously we had a "DMI DOOH ID Mapping.csv" file. I think since this one has been updated for 1.1 - we should probably update:
DMI DOOH ID Mapping.csv -> DMI to OpenOOH 1.0 Mapping.csv and the new file -> DMI to OpenOOH 1.1 Mapping.csv (and make sure the columns line up so it's easy to upgrade form one to the other)
Updated! Now we will have 2 files. Old file is renamed to DMI to OpenOOH 1.0 Mapping.csv and new taxonomy file name will be DMI to OpenOOH 1.1 Mapping.csv which has same format / column orders.
Updated! Now we will have 2 files. Old file is renamed to
DMI to OpenOOH 1.0 Mapping.csvand new taxonomy file name will beDMI to OpenOOH 1.1 Mapping.csvwhich has same format / column orders.