openooh / venue-taxonomy

The intention of this project is to standardize the list of venue types that represent Digital-Out-of-Home (DOOH) advertising screens within a programmatic OpenRTB 2.5 context. The systematization of DOOH venue types will allow for clearer targeting by media buying platforms across a spectrum of available supply-side platforms offering DOOH inventory.
http://openooh.media
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Add: Subway > Train and train_outside, and Rail > "train" and "train_outside" (like buses) #97

Open jayshao opened 2 years ago

jayshao commented 2 years ago

The current spec is somewhat ambiguous for interior vs. exterior displays on some vehicles

jbergmediamath commented 1 year ago

I see how this is applicable for buses and cars, but not trains. Is there much DOOH signage on the outside of trains?

jayshao commented 1 year ago

Vinyl wraps are common on trains today - I would suspect that in the future someone will have digital signage, since there is now in-car digital signage

jayshao commented 1 year ago

punt to future release to determine if there are examples/more interest?