search

openooh / venue-taxonomy

The intention of this project is to standardize the list of venue types that represent Digital-Out-of-Home (DOOH) advertising screens within a programmatic OpenRTB 2.5 context. The systematization of DOOH venue types will allow for clearer targeting by media buying platforms across a spectrum of available supply-side platforms offering DOOH inventory.
http://openooh.media
36 stars 31 forks source link

Add: "lobby" for enclosed spaces #98

Open jayshao opened 2 years ago

jayshao commented 2 years ago

Most (but not all of our spaces) have "Lobby" or something close (e.g. Grocery stores have "Shop Entrance"). This proposal is to make this more-or-less standard for all spaces where there is a distinct entrance. Examples:

Shop Entrance -> Lobby (to normalize) Sports Entertainment . Lobby (for sporting event entrances)

jbergmediamath commented 2 years ago

Since your examples have very different implied audiences, would targeting therefore be at the parent level?