New Apache Camel Logo

[jdorfman]

Claus Ibsen from Apache Camel is looking for a new logo:

• https://twitter.com/davsclaus/status/782916131258499072
• http://camel.465427.n5.nabble.com/New-Apache-Camel-Logo-td5788206.html

Idea: Camel flying a Apache Helicopter... =p

[elioqoshi]

@elioqoshi be nice, be humble and work hard, remember you don't have to be the best in everything...and definitely do not take feedback the way you did. Taste is a personal thing, you didn't ask questions, you just presented them with your point of view over the logo and got offended when they simply feed you back with their point of you ;).

How did I take feedback If I may ask? We are going rounds here without getting to a solution. There were points addressed and I answered them. Later there were no arguments given apart "I would like to see a full camel as part of the logo". Very helpful indeed.

Yes, I will be angry here, because as you can see, the majority of the people supported a specific proposal and that was not taken into account. THAT is my problem here. Call it my ego being offended or whatever. If a specific person acts as a decision maker in a Free Software project without taking into account the majority of other people's opinion, that's where a line is crossed.

But hey, let's just brush this off a just another designer ego going full primadona. If that makes you feel more righteous to judge my actions.

[oscerd]

I don't think @davsclaus need any kind of defenses but he just asked if someone else has proposals for the logo. In my opinion this is not diminishing you work. Maybe someone has other ideas: as everything in ASF projects, there will be a vote for this too. None here is acting as decision maker, least of all @davsclaus. I like your logo but this doesn't mean I can't evaluate others logos or appreciating work from others.

[elioqoshi]

Just to clarify, taking a step back here as it might have looked like this was about me. I apologize for that.

I wanted to make sure that an open process was being held and the community was looped in the decision. No intentions on potential drama here so let's move on.

[mattrpav]

@elioqoshi I can appreciate some level of disappointment when a request for other options goes out. One thing I've come to appreciate in my 20'ish years in working with Open Source is there are a lot of folks from many countries and often the the tone can be lost in a conversation as the translation crosses multiple languages and cultures.

Sometimes the process can get a little ugly, but in the end it all works out if the best idea bubbles to the top. I think its fair to ask for other contributions before committing to a branding decision that impacts everyone involved in the community.

@elioqoshi I like your style and approach. When I've done logo and branding before, I've asked for multiple options from the same creator. Do you have other concepts that you've played with and would consider submitting for review?

[L-A]

@mattrpav I assume @elioqoshi has gone through the process of deciding what concept or version is worth showing.

When dealing with a minimal group of decision makers, it's possible to branch off into a few concepts if they're deemed worthy of exploration, but this is highly reliant on rapid feedback and consensus.

At a large scale, this instead becomes like a project flooded with issues/feature requests but no PRs. Tasks start to all rest on Elio's back while at the same time, trust in his work seems to diminish. I wouldn't go that way.

Elio should receive feedback in the form of additional information to act on, not requests to execute something – these hide the intent instead of making it obvious, and take away his agency over his own concepts.

There's a good amount of enthusiasm for Elio's proposal. I understand there are other channels where the logo will need to be shown? I say this is a wonderful candidate to send through the whole loop. If there is good feedback or a reasonable veto to be heard, it will happen.

[srang]

I really like @elioqoshi's logo but I think it would also be really cool to see some sort of mock up of @ssatguru's idea of a camel in the same style as the apache spot beagle

[lanwen]

Some old school experiment:

Can attach ai if any want to play with :)

[srang]

Have to say that I love that camel @lanwen. I barely passed second grade art so I know this looks like crap but I played around with combining this with @elioqoshi's work and kinda liked it

Obviously someone with more talent can coax out something better but I really like the camel, dunes and font/color combination. I cannot stress how much my work does not do justice to the hard work of @lanwen and @elioqoshi but this is open source so I get to try too :wink:

[FrancisVila]

I love the 2 humps! Well done @elioqoshi ! They really boil down the essence of what makes a camel unique, and also suggest sand dunes, and also the desert sun. Not being completely explicit is an advantage not only because it's a trend for logos, but also because it reinforces the ahah! moment when you do get it. Like most logos, maybe you want a full variant with the words Apache Came added, for places where there's enough room.

[lanwen]

One more

[jdorfman]

@lanwen that is actually really good. What about the typography?

[lanwen]

[jdorfman]

What if we merged Elio's and yours?

[lanwen]

I think "Camel" should be more sharp and thin

[jdorfman]

@lanwen yes looks great

cc: @davsclaus

[ivocosta82]

Some of these designs look similar to the competition, is that wise?

[jdorfman]

@ivocosta82 not sure. I (and 61 others) wanted to go to in @elioqoshi direction, then some said they thought having a full camel in the logo was the way to go. One thing that was confirmed through this issue is that getting logos designed for Open Source projects is hard. But I like the challenge. 😄

[amadmonkey]

Hi! While my vote goes to @elioqoshi here's my rough (or poor XD) estimate of what a vectored logo based on the Apache Spot's logo would look like.

[jdorfman]

@amadmonkey nice! More the merrier. =)

[aoloe]

should the logo live by itself or should it convey the values of the organisation behind it / the product it stands for?

i must admit that after having read the apache camel webpage, all i can suggest is to "merge" all the proposals made until now in one "integrated" logo...
or taking elio's logo and let everybody make one single change (the most inspiring quote i can retain from the site being: "a camel is a horse designed by committee").
... part of the problem might be rooted in the product... : - )

sadly, reading

• what is apache camel?
• why is it called "camel"?

was only of very little help for me...

anyway, the whole discussion here was (and is) very instructional to me and i hope you will finally come up with a good logo.

i would just avoid logos that looks like traffic signs or like a tobacco company (yellow is probably a no go).

p.s.: i like the abstraction in elio's logo, it works well, but i also understand that the stakeholders might want a more in your face camel... (everything in this project is so hard to grasp, at least the logo could be straight forward?)

[srang]

@amadmonkey I think that looks awesome!

[jdorfman]

@aoloe I think we should get 1 or 2 more designs in and put it to a vote. Usually, I just work with 1 stakeholder, come up with 3 different designs and then let the community vote. Since I am new to this org (@opensourcedesign) I decided to try it this way, which I swore I would never do again.

Either way, Apache Camel will have a new logo and if it takes 6 months then that is fine with me. This isn't my first rodeo ;)

[amadmonkey]

Here's for a less professional more cartoon-y logo. He looks a bit goofy though:

[jdorfman]

@amadmonkey interesting!

[crzyjcky]

I like @lanwen 's design. Clean and sharp. I don't like @elioqoshi 's design. It reminds me my receding hairline. :D

[davsclaus]

Thanks for all the logo designs. Its good to some different styles.

[davsclaus]

@amadmonkey its interresting to see a Camel head from the front side. Very often its from the side to show its humbs. The carton is nice, however I don't think so many can see its a Camel right away. But surely you have artist talent, and would be nice to see a Camel from the side as well.

[davsclaus]

@lanwen I like the simplicity of your logo with only a few colors. It would also make the logo scale well up and down as vector graphics. And that the logo can be used with and without the wording Apache Camel.

This is a bonus as it would be good to be able to have a Camel icon that tooling etc also can use.

[evmin]

@lanwen I was thinking - would it be possible to simplify the logo a bit? Instead of the whole camel - just the humps and the head. Head protrudes the circle as it does right now. Just an idea.

[davsclaus]

@elioqoshi it was not my intention to step on your toe. You have surely shown great skills in graphical designs, and your remarks on the reason/design for your logo makes sense.

I wonder if it would be possible to try make the logo not resemble the M word? The reason is that people may mistake the logo as logo from our big competitor - Mulesoft, which has a similar product called Mule. Their animal is a Mule/Donkey.

[davsclaus]

@amadmonkey ah you also did the carton Camel logo from the side, yeah its nice as well. The yellow color is a big too much imho.

The logo reminds a little bit about the carton Camel that FuseSource did for the CamelOne evnents http://camelone.org/

Those carton animals was done by a professional designer, but they are not in anyway official logo for Apache Camel. Only done for the CamelOne events to have a nice website. The CamelOne events are no longer happening (sadly)

[jdorfman]

If we were to go with @lanwen design, the typography needs to be improved e.g.:

I would like to get an experts opinion once the final design is picked.

[lanwen]

Yep, its a draft, so im ready to fix small issues if any here is all my experiments if any want to change smth

https://yadi.sk/d/V_orRA5GyhP6P

[prathap2k]

@lanwen - looks simple and great. All in similar case like 'Apache Camel'?? - just a thought.

[mattrpav]

I thought it would be helpful to list out some use cases to consider w/ logo design:

• Website, Presentations, etc
• Laptop sticker
• Website favicon.ico
• Car window sticker
• File explorer file type icon
• IDE/Tooling eye candy
• Gadgets-- usb drives, pens, etc

Examples that balance all this well:

• GitHub, Jira, GMail, Kubernetes, etc.

[mattrpav]

re: the cartoon camel-- perhaps the cartoon-style Camel would be a good option as the mascot and maybe not the logo? The plush toy Camels are always popular at conferences / presentations for folks to take home to their kids.

[jdorfman]

Good call @mattrpav with the cartoon-style mascot. @amadmonkey did a great job on that.

[jdorfman]

I would love to see @amadmonkey play with the typography on @lanwen's design: https://yadi.sk/d/V_orRA5GyhP6P

[AlvaroBus]

Thank you @mattrpav. So my logo not meet the conditions which do refer, for this reason i have deleted my post with my logo offer. Thank you to all.

[jdorfman]

@davsclaus vote time?

[stsiano]

In general I like the logo with the abstract camel im the circle. However would it be possible to chose any color that is not red for the circle? With the red circle it looks somewhat like a traffic sign "no access to camels".

[davsclaus]

@stsiano yeah that is a good observation. Would be good to see a different color.

[davsclaus]

@elioqoshi I wonder if you could tinker a bit with the APACHE Camel positions. What if APACHE is centered above Camel?

[oscerd]

I agree with @stsiano and I love the logo.

[lanwen]

Will try to do something in a few days

[mattrpav]

Argee w/ @stsiano. The red circle also invokes a likeness to the London underground signs.

[vemod]

event though like @mattrpav and @stsiano said it might invoke likeness to the London underground signs, it also looks a like a road sign forbidding camels :).

• Nevertheless it looks cool, clean and simple and not bulky (e.g. i think apache icon is bulky)
• Would fit good as avatars in local git projects which make use of camel.
• can be used also similar to social icons on websites

as a suggestion: since apache camel is an integration framework, may be would be possible somehow to refer to it also in the logo? (like git logo makes it clear what it does (branching))

[vemod]

how about adding jigsaw pattern filter on the camel to make it look like a solved jigsaw? that would fit the idea of integration and keeps camel intact? something like this?

[davsclaus]

The jigsaw is interesting as integration is about putting different puzzle pieces together, and sometimes when two pieces dont fit together Camel offers an adapter piece that make them fit together.

I like this symbol.

[ugol]

I like this one. Wouldn't be even better if the jigsaw would cover the circle too?

On Tue, Nov 22, 2016 at 7:23 PM, Claus Ibsen notifications@github.com wrote:

The jigsaw is interesting as integration is about putting different puzzle pieces together, and sometimes when two pieces dont fit together Camel offers an adapter piece that make them fit together.

I like this symbol.

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