New Apache Camel Logo

[jdorfman]

Claus Ibsen from Apache Camel is looking for a new logo:

• https://twitter.com/davsclaus/status/782916131258499072
• http://camel.465427.n5.nabble.com/New-Apache-Camel-Logo-td5788206.html

Idea: Camel flying a Apache Helicopter... =p

[jdorfman]

@davsclaus I strongly believe the focus should be on the color and typography.

[rkettelerij]

I think the typography as @jdorfman suggested in the animated gif is fine. The text aligns correctly with the logo. As for the colors, the black/gray is ok. I'm not sure about the red, on the upside it matches the red in the ASF logo but the contrast with the gray text/camel is pretty big.

Puzzle pieces are a neat idea but the bevel effect on the borders doesn't fit nicely with the flat design of the rest of the logo. I'm interested to see how it would look with flat borders.

[jdorfman]

@rkettelerij thanks but I still would love to get a real designer to make sure it (type) is near perfect. I agree with you on the puzzle pieces. Flat is elegant. As far as colors, I don't know. I would like to see 5 different combinations. I think ultimately the color should be put up to a vote.

[plastelina]

hi all, this is what I was trying to say, I love how the design discussion took off after my comments. Design is not dictatorship of one person, it is a lot of people chipping in with their ideas.

Yes, I agree, the colors and font is not there yet, but look where you got from where you were! Amazing! Red circle normally indicates alerts. @elioqoshi I do not understand why you backed off, if you know how to take a critic you would be happy to take this project on your shoulders and carry on with a feedback, you just left...sad...you could do much more and better, push it, you are just looping and if people do not like it you leave, this is not a designer attitude - strive for better! get better.

Anyway, manic work...I'm happy to help with polishing the ideas over the weekend. I'm graphic designer / art director, who does branding, presentations, print. What I do not like...is people who can't make decisions and take critic and leave the project halfway through. I love what this community is trying to do, although ( sorry for being harsh ) amount of conversation over simple things like LOGO, c'mon you guys can definitely talk a lot, but how about doing. I love the ideas, where the concept of logo went. We are still missing a brief form apache, but we have a lot of random people chipping in ( what for?, sorry for being brutal).

There are a lot of great logo designs through out this treat. Any consensu beside the critic?

[jdorfman]

@plastelina could you please put together some color swatches? Typography variations would be great too. Thanks

[simonv3]

Maybe it's time to either appoint someone to make a decision about a logo and carry it further and refine it (whether that's through a vote or whatever) or just straight up have a vote.

From personal experience if that doesn't get done soon this thread will go on forever or die quietly. This means that someone at Apache Camel is going to have to take some initiative and either appoint someone to make the decision or take the decision themselves.

[mattrpav]

@plastelina agree with you regarding the impression red gives off.

I think the jigsaw puzzle effect makes it "busy" since the camel already has a stylistic origami look to it. Maybe there is a way to incorporate the jigsaw effect as an alternate or as a secondary logo for EIP's, components or other sub-modules?

I liked @jdorfman's approach of getting some colors and typography to review.

[jdorfman]

@simonv3 I agree. At first, I was taking a hands-off approach but it wasn't working. I promise you a new logo will be chosen and this issue will be closed before year's end. :shipit:

[davsclaus]

@davsclaus I strongly believe the focus should be on the color and typography.

Okay you guys are the design experts.

I like the idea of @mattrpav of the jigsaw can be an alternative logo used for EIP designs / tooling / etc.

Looking forward to see the circle logo with a number of different colors. What about the color of the Camel itself? Its currently dark black/greyish. But would a more natural Camel color be too bad? Or maybe try to change it color to see how bad/good it may look?

From a designer point of view, if the logo is simple with just 2 colors (circle + camel) then isn't the logo simple and elegant?

[elioqoshi]

Yes, I agree, the colors and font is not there yet, but look where you got from where you were! Amazing! Red circle normally indicates alerts. @elioqoshi I do not understand why you backed off, if you know how to take a critic you would be happy to take this project on your shoulders and carry on with a feedback, you just left...sad...you could do much more and better, push it, you are just looping and if people do not like it you leave, this is not a designer attitude - strive for better! get better.

I unsubscribed from the thread as it got way too derailed. To properly receive feedback, one should know how to properly give feedback. It works both ways. Also, please don't judge my attitude or intentions without knowing me.

As every other designer here, my time is limited, so I will avoid posting my feedback if there is no overview of what's happening. I'd be happy to continue once it has been decided whether there will be a decision-maker to decide on the direction, or a vote. Because as of now, neither is happening and we are going in circles, which honestly is a great waste of time.

[plastelina]

@elioqoshi I do not understand why are you getting so hyped up. I do not have to know you to see that you do have a big ego and still do not understand when someone is trying to help you. I never judged you, these are my observations.

Regardless, this thread is about logo design for APACHE not about fighting who can shout louder. I believe that decision maker should be the person who requested the logo. As it works in non open source world. Client normally post a request, people respond, client makes a decision. This is that simple.

From what I see apache guys aren't happy with what they see, so they keep looking. This is normal design process.

[simonv3]

Hey can we take the conversation about how, where, and why to respond to critique to another place?

Edit: I even created a ticket for it here: #120.

[elioqoshi]

I'm not the one shouting and neither judging someone's ego here, so you might want to follow your own advice.

[simonv3]

I also want to plunk up our Code of Conduct

Be exceedingly kind even in moments of disagreement while working towards consensus

Please take the issue of who has and hasn't responded to feedback off of this issue and to private communication channels. I suggest DMs on IRC, or e-mail, but it's up to you. Feel free to e-mail me directly if you want to talk to me about what's going on here or have any other concerns.

[vemod]

I agree about jigsaw should fit better into the flat design. I am not a designer, just wanted to show the idea what i mean by jigsaw camel. I tried to "flatten" the jigsaw and this is the result. I am sure some designer can do this much better.

[pdurbin]

@davsclaus can you please post this job to the job board at http://opensourcedesign.net/jobs/ by filling out a form by clicking this link as explained at https://github.com/opensourcedesign/jobs#jobs which is linked as "You can easily add a job through our GitHub repository!" from the top of the job board? This is the process that should be followed and I apologize for not jumping in sooner and making this clear. Please link to the pull request here when you are finished. Thank you.

[sharpedavid]

I needed to read some posts in this thread twice to understand what happened:

@elioqoshi and others expected a process where one designer volunteered his time and the community worked with him to produce a design. @davsclaus and others expected a process where multiple designers contributed proposals and we discussed their merits, probably to choose one by popular vote.

I don't know how to manage this, but I hope my explanation (if it's correct!?) helps us work toward a successful solution.

[simonv3]

Hey @sharpedavid, I think you've hit the nail on the head. We're trying to figure out how to prevent that confusion in #120.

[cjnygard]

Instead of a jigsaw, perhaps construct the camel out of pure tangrams? Using tangrams might also help to abstract the camel a bit and simplify the outline while keeping the camel feeling, and the tangrams also represent the integration while remaining at a higher abstracted "meta" level.

[jdorfman]

FWIW here is a poll I ran on Twitter: https://twitter.com/jdorfman/status/803752933401595904

Only 24 votes but still shows @elioqoshi's design (Logo 1.) is still the most popular.

The official vote will be soon. cc: @davsclaus

[evmin]

I kind of like black and red design version from @vemod - picked v2 for my repo.

[davsclaus]

Sorry for the trouble we may have caused, but a logo change is our "first rodeo" as the old logo has been in use since the project was created.

We from the Camel PMC thanks the interest shown here on Open Source Design and community to contribute to a new Apache Camel logo.

After some discussion, the Apache Camel PMC has decided that the handling of logo proposals, discussion, vote et all must be handled by normal ASF procedures.

This entails that a JIRA ticket has been created with the task. The JIRA has details about the procedure and how to move forward. https://issues.apache.org/jira/browse/CAMEL-10543

However for this to conform with the "Apache way" and for the Camel PMC to have full backing from the ASF and the Camel community we are taking action to move this over to Apache infrastructure.

We can see the effort put into the logo proposals which has been presented here. We thank for the enthusiasm and interrest shown to help make a new great logo for the Apache Camel project.

We would really like if the logo proposals here is submitted to ASF. For some of the logos there has been some suggestions for some minor changes, which we hope the designer would amend before submitting the logo. One example would be the logo with the red circle, which has been suggested to use a different color.

On behalf of the Camel PMC Claus Ibsen Luca Burgazzoli Raul Kripalani

[jdorfman]

@davsclaus sorry this didn't work out. We wish you the best of luck. Going to close & lock this issue. Thanks everyone.

[evalica]

Related issue #116