Pimcore allows to manage any kind of data - unstructured, digital assets and structured content. The most obvious structured content is product data and all data related to products like categories, technologies, brands, etc. The built-in E-Commerce Framework supports building e-commerce applications and managing transactional data like orders. The third big group of structured data besides products and transactions is customer data.
The Customer Management Framework (CMF) for Pimcore adds new functionality for customer data management, segmentation, personalization and marketing automation. It allows aggregating customer data and user profiles, enriching data, linking social profiles, building audience segments, triggering events, personalizing experience, executing marketing automation, and much more.
Like Pimcore itself and the E-Commerce-Framework, the CMF is also a Framework for developers to develop customer management solutions and is tightly integrated into the Pimcore Core functionality.
For a first impression have a look at our Demo. For more complex solutions have a look at our case studies.
The following sections provide shortcuts into the documentation to start working with the Customer Management Framework (CMF) for Pimcore:
For details see our Contributing guide.